Our rolling programme of events range from one day conferences, topical briefings, special interest group meetings to awards. They offer unique networking opportunities and relevance to professionals at all levels.
It’s that time of year again. The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018.
There are some real mysteries in SaaS. Even now that I understand them, I still see them as a bit of a mystery. Let me list a few: >> Nothing is going to get implemented at the very end of the year, even if it is purchased. Why bother buying then, if you’re not ready to deploy?
What if someone gave you a sales pitch by saying, “I make some mean pancakes. They’re really good, my kiddos love them. I may be the best at making them. You want to buy some?” Sounds silly, self-promotional, and probably not true, right?
Content has to serve a purpose for the business, the audience, or both. An example of this is the sales cycle when potential buyers and customers travel through a variety of stages in which they are asking different questions and have different intentions.