Our rolling programme of events range from one day conferences, topical briefings, special interest group meetings to awards. They offer unique networking opportunities and relevance to professionals at all levels.
The demo-only approach doesn’t work anymore. With an average of 6.8 people involved in each B2B deal, you need a deck if you want your message to travel from the champion you met to the buyer you didn’t.
Let’s assume you’re in a good position to launch into enterprise sales – I covered some of the prerequisites in my last post. Your team and product is ready, you have product-market fit, and you have the cash to invest in landing an enterprise client.
Psychology is everything in business. To attract new customers, keep your current advocates magnetized and simply sell more, you must tap into their minds; communicating on both a conscious and subconscious level.
It’s one of the most important questions a CEO can ask. Why does our sales team lose potential sales? One of the companies I work with, Chorus, listens and analyzes sales calls to provide insights to heads of sales and account executives.
As a salesperson, you probably spend a lot of time thinking about why prospects would decide to buy your product. And you should. Understanding what motivates a buyer’s purchasing decision is crucial to positioning your product correctly. But the opposite exercise is just as important.
12th Mar 18By Leslie Ye
We’re exhibiting at Sales Expo – March 21-22 and you’re invited…