/Adam Baetu

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So far Adam Baetu has created 177 blog entries.
6 12, 2018

Your brand’s tone of voice: It’s what you say and how you say it

By |2018-12-06T10:59:02+00:00December 6th, 2018|Guest Posts, Huddle London|0 Comments

When it comes to building a brand, the power of language is something that’s often underestimated. Sure a lot of time might be spent coming up with the perfect tagline or product description, but taking the steps to create and stick to a tone of voice will take your brand the extra mile. Your brand’s tone of voice is the way your brand expresses itself in writing. It’s the ‘how you [...]

5 12, 2018

Brands To Watch In 2019

By |2018-12-05T09:12:37+00:00December 5th, 2018|Denise Lee Yohn, Guest Posts|0 Comments

According to the Chinese zodiac, 2019 is the year of the pig--which usually means a spirit of relaxation and enjoyment. It’s unlikely, though, that all brands will enjoy a happy, prosperous 2019.  Many will undergo significant changes; others will face challenges from category disruption and stiff competition. And all will have to figure out how to navigate an economy that will likely end up slowing down in the back half of [...]

4 12, 2018

Needs & Wants Are OK, But Problems Are Even Better

By |2018-12-04T08:22:24+00:00December 4th, 2018|MTD Sales Training, Partner Content|0 Comments

One of our clients approached us recently and said “I need you to run a motivation session for our sales team. Their figures are down and I want you to give them a boost”. We discussed the situation with him, and asked why he felt that doing a quick ‘motivation session’ would solve the issue. He replied that everything else was OK, so it can only be motivation that’s the problem. [...]

3 12, 2018

How to Write a Social Media Marketing Strategy

By |2018-12-03T09:05:51+00:00December 3rd, 2018|Born Social, Guest Posts|0 Comments

If you’re a Goliath, you can rely on shouting louder than all of your competitors. If you’re a David, you need to be smarter. When you don’t have access to limitless resource, efficiency is everything. At Born Social, we work with Davids. Over the years, we’ve spent a lot of time refining our thinking on the best way to approach social strategy for them. The result is what we call the [...]

3 12, 2018

Lessons From the First Virtual Workers: Salespeople

By |2018-12-03T09:02:09+00:00December 3rd, 2018|Miller Heiman Group, Partner Content|0 Comments

In major cities around the world, you can’t turn the corner without running into a co-working office. These membership-based spaces offer all the perks of working at a sleek startup (coffee and snacks, flexible workspaces, trendy decor, etc.) without the investment in footprint. Source: Authored and contributed by: Miller Heiman Group

30 11, 2018

The art of delicate disruption. Why you don’t need to put people on Mars to be an innovator

By |2018-11-30T07:04:13+00:00November 30th, 2018|Guest Posts, Huddle London|0 Comments

When we think of innovation, we naturally think of headline-grabbers like Elon Musk, Mark Zuckerberg, Jeff Bezos and co. Whether it’s building colonies on Mars or inadvertently disrupting democracy, these innovation celebrities get a disproportionate amount of the limelight. Sadly, this skews the perception of how meaningful innovation actually works. Because disruption tends to happen in a much more subtle, nuanced and intelligent way than people think. It’s rarely a result [...]

30 11, 2018

Social Begetting

By |2018-11-30T06:59:24+00:00November 30th, 2018|Member Content, Natterbox|0 Comments

Social Begetting Ian Moyse, Sales Director at Natterbox I am often asked have I gotten benefit from using Social Media, what it is and how it came about. When chatting it evolves the reason for the question is that they are trying to ascertain how they achieve a specific goal, quickly, for example getting into account XYZ or getting a specific blogging or speaking engagement. From seeing that I have some [...]

27 11, 2018

ATTENTION: The New Sales Currency

By |2018-11-27T06:39:30+00:00November 27th, 2018|MTD Sales Training, Partner Content|0 Comments

The last five years has been remarkable in the propensity for new sales models. Each one is a stage further in the evolution of the sales process and its ability to get the buyer to invest in what’s best for their business. But it’s one of the older models that we return to for inspiration here. You’ll no doubt remember the AIDA principle for sales and marketing, representing the four stages [...]

27 11, 2018

5 Ways To Win At Facebook Advertising

By |2018-11-27T06:36:33+00:00November 27th, 2018|Born Social, Guest Posts|0 Comments

Facebook advertising is in a golden age. Earlier this year, Facebook announced their 2 millionth advertiser had registered to help make up the majority of the £20.9 billion revenue they took globally in 2016. As it gets easier and easier for businesses to advertise on Facebook, it ironically becomes harder and harder for them to do it well. Source: Authored and contributed by: Born Social

26 11, 2018

When was the last time you tested your fee rates

By |2018-11-26T08:26:52+00:00November 26th, 2018|Member Content, Peter Thomson|0 Comments

Often in business one of the areas that often missed in the heady mix of marketing and sales ideas – is how often we should or could test the price of the product or service being sold. So often it easy for business people to get into the habit of think that the market place will only respond to this month’s special offer or today’s price reduction or discount. And yet [...]