Our rolling programme of events range from one day conferences, topical briefings, special interest group meetings to awards. They offer unique networking opportunities and relevance to professionals at all levels.
I asked him what kind of media coverage he has found most effective for his distribution and selling strategy. The answer from Ryan Holiday was quite surprising and plenty of useful tips if you’re trying to scale up sales.
The massive majority of marketers aren’t psychologists. But many popular marketers regularly employ various psychological sales techniques when attracting customers. Clever marketers use psychology to attract as well as engage clients, and force them to buy.
The demo-only approach doesn’t work anymore. With an average of 6.8 people involved in each B2B deal, you need a deck if you want your message to travel from the champion you met to the buyer you didn’t.
Let’s assume you’re in a good position to launch into enterprise sales – I covered some of the prerequisites in my last post. Your team and product is ready, you have product-market fit, and you have the cash to invest in landing an enterprise client.
Psychology is everything in business. To attract new customers, keep your current advocates magnetized and simply sell more, you must tap into their minds; communicating on both a conscious and subconscious level.
18th Mar 18
We’re exhibiting at Sales Expo – March 21-22 and you’re invited…