We are the trailblazers

Since our formation in 1911, The Institute of Sales Management (ISM) has had one aim; to represent sales professionals across the world. We were the first to host a sales conference, offer sales qualifications, deliver a sales award ceremony and arrange regional groups. We set the standard for all who follow.
We are the trailblazers.

We are the trailblazers

Since our formation in 1911, The Institute of Sales Management (ISM) has had one aim; to represent sales professionals across the world. We were the first to host a sales conference, offer sales qualifications, deliver a sales award ceremony and arrange regional groups.
We set the standard for all who follow.
We are the trailblazers.


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Roger Bradburn



Contact Roger About:

- Training
- Education
- Membership
- Qualification Enquiries

Roger has been involved with the ISM since 1984 and is responsible for managing and developing ISM’s business and internal organisation. He brings a commitment to positive change and he will be seeking to further develop the quality and responsiveness of ISM’s activity, as well as providing stability and renewal in a rapidly developing enterprise. Roger has been involved with the ISM since 1984 and is responsible for managing and developing ISM’s business and internal organisation. He brings a commitment to positive change and he will be seeking to further develop the quality and responsiveness of ISM’s activity, as well as providing stability and renewal in a rapidly developing enterprise.

Dionne Mccallion 



Contact Dionne About:

- Membership Enquiries

After completing her GCSE’s, Dionne joined the ISM in 2013 as a Business Administration apprentice
within the education department. Three years on – having completed her level 2 and 3 NVQ
Qualifications in business administration – she is now fully employed, and working within education
providing centres with support and guidance.

Adam Benjamin Brook



Contact Adam About:

- Corporate Partnerships
- Marketing Partnerships
- Collaborations
- BESMA

Since joining in 2017, Adam has overall responsibility for the strategic direction and revenue generation of the ISM. With over 20 years of experience in both B2C and B2B sales and marketing from across the globe, working in a range of industries and organisations from blue-chip companies to tech start-ups he thrives on launching new initiatives to attract customers and increase loyalty within our customer base. Since 2002 he has worked within Membership Bodies, Insurance, Digital Marketing Agencies and Financial Services – both at home and abroad. Prior to joining ISM, he was at The Institute of Risk Management, The British Bankers Association (now U.K. Finance) and TATA amongst others.

Roger Bradburn

Training & Qualification Enquiries

Tel: 0203 167 4793

Adam Brook

Corporate Partnerships,Group Memberships, Annual Sales Awards - BESMA and Marketing Collaborations

Tel: 0203 167 4795

Dionne McCallion

Membership  & Qualification Enquiries

Tel: 0203 167 4791


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