OUR PURPOSE

The Institute of Sales Management (ISM) is a not-for-profit membership organisation representing sales professionals in the UK and internationally. By supporting sales executives, managers and leaders in their careers, and by improving professional sales standards, we benefit our members, their organisations and, ultimately, the wider economy.

Since 1911 we have advanced the reputation and effectiveness of our members by providing them with a range of benefits, including access to OFQUAL-recognised sales qualifications, professional networking opportunities, industry-leading awards, and practical information and advice. Whether you’re new to sales or an experienced professional, the ISM will support you throughout your sales career.


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