It’s hard to imagine life without them, but last month marked 2 years since the birth of Instagram Stories, and given the impact the feature has had on users and brands alike, it’s surprising there was no cake. Once criticised for being a ‘Snapchat rip-off’, Stories now has over 400 million daily users.

To celebrate, we’re looking back at the Story so far (pun intended) and the updates that, as Chris Cox said, set the Stories format “on a path to surpass feeds as the primary way people share things with their friends”.


Authored and contributed by: Born Social