Yearly Archives: 2018

/2018
21 12, 2018

Pester Power – How to negotiate with your kids at Xmas

By |2018-12-21T12:00:52+00:00December 21st, 2018|Huthwaite International, Partner Content|0 Comments

Feeling the pressure to spend to ensure your children are happy on Christmas morning? Huthwaite International's CEO and negotiation expert, Tony Hughes is here to help you manage your children's expectations in the run-up. As the seasonal toy-advertising blitz reaches its peak, parents are under substantial pressure to overspend on presents. The advertisers, for now, are winning. Research by Mintel suggests that the average person will spend £300 on Christmas presents [...]

19 12, 2018

My Member Journey with the ISM

By |2019-02-28T17:49:24+00:00December 19th, 2018|ISM Team, Roger Bradburn|0 Comments

“My Journey with the ISM”. Roger Bradburn, COO of the ISM I first joined the ISMM back on the 4th March 1986. Maggie Thatcher was Prime Minister and the country was enjoying the late 1980s “Yuppie” boom. I was working in sales for Bourns Inc, a California based electronics company. Their UK Managing Director, Philip Bullus, was a big fan of the ISMM and knew John Fenton, urged [...]

11 12, 2018

Shopping on Instagram: Six Thoughts

By |2018-12-11T07:15:56+00:00December 11th, 2018|Born Social, Guest Posts|0 Comments

Since the announcement last week that Instagram will be rolling out shoppable tags, I’ve been thinking a lot about what this means for the platform. Forgive me for what is more of a stream of consciousness than a cohesive narrative — these are six thoughts about what the feature means for Instagram, brands and marketers Source: https://www.bornsocial.co.uk/blog/shopping-on-instagram-six-thoughts Authored and contributed by: Born Social

11 12, 2018

Sales Enablement: The Latest Trends & Developments You Need To Know

By |2018-12-11T07:12:54+00:00December 11th, 2018|Miller Heiman Group, Partner Content|0 Comments

Sales force enablement is among the fastest growing functions in the entire sales industry, and for good reason. When implemented properly, an enablement initiative can help to boost a team’s sales skills, provide them with the right tools and content and generally improve sales performance metrics. Source: https://www.millerheimangroup.com/uk/resources/blog/sales-enablement-the-latest-trends-developments-you-need-to-know/ Authored and contributed by: Miller Heiman Group

11 12, 2018

By |2018-12-11T10:15:37+00:00December 11th, 2018|Press Release|0 Comments

Bentley Systems: Perfecting the art of sales The ISM is proud to announce Bentley Systems as an important new corporate partner. Bentley is a US-based software development company that supports the professional needs of those responsible for creating and managing the world’s infrastructure, including roads, bridges, airports, skyscrapers, industrial and power plants, and utility networks. Founded in 1984, Bentley has over 3,500 employees worldwide, and generates annual revenues of $700m in 170 [...]

6 12, 2018

Your brand’s tone of voice: It’s what you say and how you say it

By |2018-12-06T10:59:02+00:00December 6th, 2018|Guest Posts, Huddle London|0 Comments

When it comes to building a brand, the power of language is something that’s often underestimated. Sure a lot of time might be spent coming up with the perfect tagline or product description, but taking the steps to create and stick to a tone of voice will take your brand the extra mile. Your brand’s tone of voice is the way your brand expresses itself in writing. It’s the ‘how you [...]

5 12, 2018

Brands To Watch In 2019

By |2018-12-05T09:12:37+00:00December 5th, 2018|Denise Lee Yohn, Guest Posts|0 Comments

According to the Chinese zodiac, 2019 is the year of the pig--which usually means a spirit of relaxation and enjoyment. It’s unlikely, though, that all brands will enjoy a happy, prosperous 2019.  Many will undergo significant changes; others will face challenges from category disruption and stiff competition. And all will have to figure out how to navigate an economy that will likely end up slowing down in the back half of [...]

4 12, 2018

ISM welcomes Yara UK as a new corporate partner

By |2019-02-28T17:50:26+00:00December 4th, 2018|Dave millichap, ISM Team|0 Comments

New formula for boosting sales The ISM is proud to announce an important new corporate partnership with Yara UK, the leading vehicle emission fluid business. Yara UK is best known for AdBlue, a fluid that can be added to diesel engine exhaust systems to reduce harmful nitrogen oxide emissions, with its key market among major road transport fleets. Paul Norman, Yara’s UK & Ireland Manager – Transport & Industry Reagents, [...]

4 12, 2018

By |2018-12-11T10:15:00+00:00December 4th, 2018|Press Release|0 Comments

New formula for boosting sales ISM welcomes Yara UK as a new corporate partner The ISM is proud to announce an important new corporate partnership with Yara UK, the leading vehicle emission fluid business. Yara UK is best known for AdBlue, a fluid that can be added to diesel engine exhaust systems to reduce harmful nitrogen oxide emissions, with its key market among major road transport fleets. Paul Norman, Yara’s [...]

4 12, 2018

Needs & Wants Are OK, But Problems Are Even Better

By |2018-12-04T08:22:24+00:00December 4th, 2018|MTD Sales Training, Partner Content|0 Comments

One of our clients approached us recently and said “I need you to run a motivation session for our sales team. Their figures are down and I want you to give them a boost”. We discussed the situation with him, and asked why he felt that doing a quick ‘motivation session’ would solve the issue. He replied that everything else was OK, so it can only be motivation that’s the problem. [...]