Monthly Archives: October 2018

30 10, 2018

Rapport – why it’s so important and the magic ingredients for building it

By |2019-02-28T17:50:56+00:00October 30th, 2018|Adam Brook, ISM Team|0 Comments

Rapport is a word that every sales professional should know. It describes the relationship between you and each prospective customer. If you are able to build up a good rapport with a prospect, you will have an understanding between you. The relationship may involve trust or sympathy, and the two of you will be able to communicate your thoughts and ideas well. Why is rapport important in sales? Rapport isn’t [...]

24 10, 2018

THE ISM Head to Dubai!

By |2019-02-28T17:51:05+00:00October 24th, 2018|Dave millichap, ISM Team|0 Comments

The ISM are privileged to be supporting the MEENAA Awards 2018 which recognise and celebrate best practices in leadership & customer service amongst the Middle Eastern, North African & Asian organisations. The ISM will be delivering the opening address to esteemed colleagues at the prestigious Gala ceremony in Dubai at the 7 Star, Burj Al Arab and wish all finalist the best of luck on the night! The ISM have [...]

23 10, 2018

Nervous about networking?

By |2018-11-20T06:22:09+00:00October 23rd, 2018|Member Content, Thompson Training|0 Comments

Top 10 tips for making the most of networking opportunities. Networking is a core skill for anyone looking to succeed in business. It can be invaluable for creating new opportunities, building contacts and increasing the visibility of both your business and your personal profile. Despite this, many of us fear walking into a room of strangers. We worry we won’t know what to say; we’re forced to face our own perceived [...]

23 10, 2018

RFID technology is boosting sales and customer engagement for retailers

By |2018-11-20T06:45:22+00:00October 23rd, 2018|Guest Posts, Raconteur|0 Comments

The technology is not new, but radio-frequency identification is the latest thing to hit the shelves Fashion retailer River Island is attaching radio-frequency identification (RFID) tags to every item of clothing it stocks. The tags enable a store’s staff to identify all items of clothing on the shop’s shelves and racks, and in stockrooms and fitting rooms, using a remote RFID reader. Just switch on the reader and it sends out radio waves which [...]

19 10, 2018

7 simple steps to lead generation

By |2018-11-20T06:25:58+00:00October 19th, 2018|Member Content, Thompson Training|0 Comments

Follow our 7-step guide to lead generation and watch your business grow. You have targets to hit and pipeline to grow. While everyone is putting into action their own plans for the coming 12 months, now is the perfect time to begin prospecting and lining up growth opportunities for the remainder of quarter (and beyond!). The process begins at the top of your sales funnel: with lead generation. Regardless of your industry [...]

18 10, 2018

ISM Midlands Regional Event

By |2019-02-28T17:51:17+00:00October 18th, 2018|ISM Team, Rachael Bourke|0 Comments

Earlier this week we enjoyed a thriving evening of networking and sharing best practice at the ISM Midlands Regional event, hosted by Valpak Ltd in Stratford Upon Avon. Lyn Bromley, Managing Director, First Impressions Ltd, delivered a highly engaging presentation on Communication Skills. The session began by highlighting the importance of continually making small gains to improve your skills, and that mindset is the foundation for achieving [...]

18 10, 2018

Frugal marketing — how SMEs can use social media for sales

By |2018-11-19T14:22:32+00:00October 18th, 2018|Partner Content, Zoho|0 Comments

Having a strong social media presence and fostering an active community of followers is imperative for sustainable success. However, one does not achieve fame overnight; businesses must work hard, sponsor content, and use advertisements to accumulate followers during their first few days. From there, they stay relevant by posting quality material, hosting events, and sharing news. SMEs and startups are full of ideas but often short on budget, which means paid [...]

17 10, 2018

Putting sales at the heart of strategy

By |2018-11-20T06:37:40+00:00October 17th, 2018|Guest Posts, Raconteur|0 Comments

Putting sales at the heart of strategy Ascending with the pivotal importance of customer data, sales teams are increasingly calling the shots in the boardroom In the 1980s, finance was sexy. High-rolling City beasts like Peter de Savary and Tiny Rowland thrilled the public with galactic deals, stock market launches and leveraged buy-outs. Ambitious kids wore pinstriped suits and slicked their hair back like a wannabe from the movie Wall Street. In [...]

17 10, 2018

How to Sell a New Product By Talking About Value

By |2018-11-20T06:38:26+00:00October 17th, 2018|Guest Posts, Richardson|0 Comments

Value is fleeting. This was a painful lesson for many people in the Netherlands in the 17th century. In the mid-1630s, people paid fortunes for ordinary tulip bulbs. The flower was, at the time, a rarity in the country, fetching the annual salary of an average ship worker. The New York Times tells of one man who purchased a single Viceroy tulip by trading four oxen, 12 sheep, eight pigs, two tubs of [...]

17 10, 2018

: A doorbell for your website—get notified every time you have a visitor

By |2018-11-19T14:23:17+00:00October 17th, 2018|Partner Content, Zoho|0 Comments

Be it a startup with less than 50 visitors a day or an enterprise with daily traffic in the millions, a website is a goldmine of high-potential prospects and data. If you could connect with every potential lead on your website, what would that do for your conversions? Let’s look at a few different scenarios: A startup with minimal website traffic In a day you have at most 20 visitors to your site. [...]