The last five years has been remarkable in the propensity for new sales models. Each one is a stage further in the evolution of the sales process and its ability to get the buyer to invest in what’s best for their business. But it’s one of the older models that we return to for inspiration here. You’ll no doubt remember the AIDA principle for sales and marketing, representing the four stages we go through to get the customer’s business.


Authored and Contributed by: MTD Sales Training