/Adam Brook

About Adam Brook

In his role as Head of Marketing, Adam has overall responsibility for the planning, creation and delivery of marketing strategies to support the ongoing development and growth of the ISM across all markets. He will use his passion for data & analytics to drive marketing strategy and social engagement.
30 10, 2018

Rapport – why it’s so important and the magic ingredients for building it


Rapport is a word that every sales professional should know. It describes the relationship between you and each prospective customer. If you are able to build up a good rapport with a prospect, you will have an understanding between you. The relationship may involve trust or sympathy, and the two of you will be able to communicate your thoughts and ideas well. Why is rapport important in sales? Rapport isn’t [...]

27 03, 2018


Press Release: Edinburgh Napier University - National contest spotlights rising sales stars SALES stars of the future went head to head in a prestigious national competition at Edinburgh Napier University. Students from all over the UK travelled to the Craiglockhart-based Business School to test their nerve and skill in the Gartner-sponsored first UK Universities Sales Competition. The competition, co-hosted by Abertay University, promotes the importance of professional selling to [...]

26 03, 2018

IT Sales Professional


The top IT sales professionals are self-motivated, persuasive with their words and rise to competition. If this sounds like you, you could join them in this fast-paced role. The work of an IT sales professional falls into the three main areas of pre-sales, sales and post-sales support of hardware and software. The ISM offers a range of qualifications, including awards, certificates and diplomas up to Level 6 for various roles, from [...]

19 02, 2018


Press Release: Medicash announce new partnership with the Institute of Sales Management (ISM) Leading health cash plan provider Medicash have teamed up with the ISM to provide professional recognition of their sales team’s existing experience and ethical approaches to providing healthcare insurance. To achieve this, Medicash have become an ISM Corporate Partner committed to offering ISM membership to their sales force, along with the opportunity to contribute to [...]

15 02, 2018

ISM Fellow Colin Lovering will be speaking at the ABSL event in Cluj Napoca on the 27th February


Business Mixer Cluj-Napoca is the third conference organized by ABSL in Cluj-Napoca, dedicated to the local business services community and the western region of Romania. ABSL Strategic Partners will share their expertise: ACCA, JLL, KPMG, SKANSKA and COS in order to support the change initiatives undergoing. The purpose of the event is to facilitate best practice sharing between member companies, acknowledge the challenges and the opportunities ahead and to prepare the [...]

15 02, 2018

Medical sales representative


If you are target-driven, enjoy sales and want to use your knowledge in a medical field, a career as a medical sales representative could suit you. See the original post here

15 02, 2018

Business development manager


What does a business development manager do? This role involves finding new customers and persuading existing ones to buy extra services. If you’re interested in sales and building relationships, this job could be ideal for you. See the original post here

15 02, 2018

Insurance Account Manager


As an insurance account manager, you'll promote your company's insurance products to those who will be directly selling them, typically brokers and independent financial advisers (IFAs). You'll have detailed knowledge of your employer's portfolio of products and will develop sales of the products and business accounts. Some account managers take other related qualifications in areas such as sales technique and people management. Courses are offered by many organisations including the ISM. [...]

15 02, 2018

Sales Representative


There are no set requirements, but experience of working in an office or call centre could help. For some sales jobs, such as technical or pharmaceutical sales, you may need to have a relevant qualification like a degree. You could get into this job through an apprenticeship. You'll usually work 38 to 40 hours, Monday to Friday, but may need to work evenings or weekends. Occasionally you'll stay away overnight, or [...]

2 02, 2018


ISM announces Partnership with Sales Innovation Expo We have partnered with Europe’s leading sales conference Sales Innovation Expo which will be taking place at London’s ExCeL on the 21st and 22nd March 2018. Taking place on the 21st and 22nd, Sales Innovation Expo will bring all the ideas, products and solutions needed to transform your sales performance under one roof. Boasting 200 cutting-edge supplier exhibitors, 35 FREE [...]