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So far Adam Baetu has created 530 blog entries.
4 03, 2020

What is a B2C2B marketing strategy and how does it work?

By |2020-03-04T06:52:57+00:00March 4th, 2020|Lead Forensics, Partner Content|0 Comments

Most businesses fall into one of two categories, following either a business-to-business (B2B), or business-to-consumer (B2C) model. But with all the digital advances that have been made in recent years, things are changing and different models are starting to emerge. Business-to-consumer-to-business (B2C2B) is one very intriguing new way of marketing a product, which is growing in popularity. This is how it works – a business will begin by “selling” to employees [...]

4 03, 2020

The secret of highly successful B2B referral marketing

By |2020-03-04T06:51:25+00:00March 4th, 2020|Lead Forensics, Partner Content|0 Comments

Referral marketing is the holy grail when it comes to B2B sales. If you’re lucky enough to get a steady stream of recommendations coming your way, then your results are going to skyrocket. Generating leads through word of mouth is basically about having customers, past and present, along with fans and ambassadors of the brand, out there spreading your message for you. Even if the only marketing you achieve is referral marketing, [...]

28 11, 2019

Reassured, the UK’s largest life insurance broker, was shortlisted for a total of five awards at the British Excellence in Sales Management Awards (BESMA) in November 2019:

By |2019-11-28T14:45:42+00:00November 28th, 2019|BESMA 2019|0 Comments

Reassured, the UK’s largest life insurance broker, was shortlisted for a total of five awards at the British Excellence in Sales Management Awards (BESMA) in November 2019: Best Sales Employer Corporate Learning & Development Team Sales Team (Over 50 staff) Telesales Team Sales Director (Laura Benton, COO) The national awards, run by the Institute of Sales Management (ISM), were open to all British sales organisations and successful nominees were [...]

18 10, 2019

The 3 Types of Freedom Affluent Shoppers Are Craving

By |2019-10-18T04:22:33+00:00October 18th, 2019|Entrepreneur|0 Comments

There are, I think, three kinds of liberty: day-to-day liberty, lifestyle liberty and mental or emotional liberty. I’d like you to consider each one as something you may be able to deliver through your products, services or business. Read more here:

18 10, 2019

4 Trends in Sales Tech That Will Determine Success in 2020

By |2019-10-18T04:21:38+00:00October 18th, 2019|Entrepreneur|0 Comments

Everyone wants to sell more, but not everyone does succeeds. With so many new sales tools flooding the market, growing companies struggle to distinguish the genuinely helpful from the borderline useless. No company has unlimited time and money to test every tool to determine which ones work best. Instead of following the process of elimination, businesses should work to improve specific areas within their sales processes. Focusing on function helps sales [...]

18 10, 2019

10 Easy Steps for Making Social Media a Key Part of Marketing to Affluent Prospects

By |2019-10-18T04:20:35+00:00October 18th, 2019|Entrepreneur|0 Comments

No doubt you can find information on how to set up any social media network out there. But here are a few things you’ll want to do no matter what platform(s) you choose to market your business on. Read more here:

18 10, 2019

Using the 7 Pillars of Authority Marketing to Conquer the Affluent Market

By |2019-10-18T04:19:42+00:00October 18th, 2019|Entrepreneur|0 Comments

If you want your message to reach the affluent, there has never been a more pressing time to get your “Authority” position established. The good news is, you can intentionally and strategically create an “Authority Marketing” blueprint and implement it to build your Authority, for both your digital footprint and tangible presence. Read more here:

18 10, 2019

The Real Reason Sales and Marketing Teams Use AI

By |2019-10-18T04:18:40+00:00October 18th, 2019|Entrepreneur|0 Comments

Did you know that only one percent of cold calls even lead to an appointment, according to a popularly cited study by Baylor University's Keller Center for Research? The problem with cold calling is that it lacks a personal touch. Most of the time, the sales rep doesn’t offer anything the customer wants, because they don’t know what they want. Read more here:

18 10, 2019

The 21 Best Live Chat Software Tools of 2020

By |2019-10-18T04:12:53+00:00October 18th, 2019|Hubspot|0 Comments

The way we interact with people is changing, both in our personal and professional lives. When we send text messages to friends and emails to colleagues, we expect a quick reply. And whether we're instant messaging a co-worker or chatting with customer support on our favorite website, we often get a response instantly. Read more here:

18 10, 2019

8 Questions for Finding Business Pain Points

By |2019-10-18T04:11:59+00:00October 18th, 2019|Hubspot|0 Comments

Selling to people who can't or won't buy is a huge drain on your sales productivity, budget, and team. Top two-percenters need to spend time only with prospects who need your help, want your help, and are willing to work with you to solve their problems. Read more here: