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So far Adam Baetu has created 179 blog entries.
27 11, 2018

5 Ways To Win At Facebook Advertising

By |2018-11-27T06:36:33+00:00November 27th, 2018|Born Social, Guest Posts|0 Comments

Facebook advertising is in a golden age. Earlier this year, Facebook announced their 2 millionth advertiser had registered to help make up the majority of the £20.9 billion revenue they took globally in 2016. As it gets easier and easier for businesses to advertise on Facebook, it ironically becomes harder and harder for them to do it well. Source: Authored and contributed by: Born Social

26 11, 2018

When was the last time you tested your fee rates

By |2018-11-26T08:26:52+00:00November 26th, 2018|Member Content, Peter Thomson|0 Comments

Often in business one of the areas that often missed in the heady mix of marketing and sales ideas – is how often we should or could test the price of the product or service being sold. So often it easy for business people to get into the habit of think that the market place will only respond to this month’s special offer or today’s price reduction or discount. And yet [...]

26 11, 2018

Is Your Sales Talent Getting in the Way of Your Sales Transformation Initiatives?

By |2018-11-26T08:04:08+00:00November 26th, 2018|Miller Heiman Group, Partner Content|0 Comments

Advancements in sales technology, such as access to behavioral data and AI-augmented selling, as well as dramatic changes in buyer behaviors have sales leaders everywhere talking about transforming their sales force. Source: Authored and contributed by: Miller Heiman Group

23 11, 2018

Why is selling to the public sector a good option for SMEs?

By |2018-11-23T08:41:58+00:00November 23rd, 2018|Bid Better, Member Content|0 Comments

Here are 10 good reasons why, as an SME, you should consider selling to the public sector. It’s worthwhile putting in a bit of time and effort and once you’ve started winning, you won’t look back: There are sustainable, proportionately-sized contracts up for grabs. No matter what the political climate, the public sector offers stability: your contract will continue and you will get paid (assuming you continue to deliver the contract [...]

21 11, 2018

Seven staff members have begun Howarth Timber’s Essential Foundations of Sales Management programme

By |2018-11-21T11:04:50+00:00November 21st, 2018|ISM In The News|0 Comments

The 12-month course is accredited by the Institute of Sales Management, and covers a range of subjects including health and safety, IT, customer service and project management. The first set of graduates completed the course earlier this year. Participants’ success is measured in a number of ways, such as commercial results and return on investment. Read the full article here:  

21 11, 2018

ISM Sales Summit Speaker – Kelvin Kirby Profile

By |2018-11-21T11:02:36+00:00November 21st, 2018|ISM In The News|0 Comments

I was privileged to present the keynote speech at the Institute of Sales Management, and deliver a key presentation at the Project & Portfolio Summit in Berlin in May. I love being able to energise, engage and inspire others. Read Kelvin's profile here:  

21 11, 2018

Study: UK Field Sales Reps Spending Just 27% Of Their Time Actually Selling

By |2018-11-21T10:59:50+00:00November 21st, 2018|ISM In The News|0 Comments

Roger Bradburn, Chief Operating Officer and Director, Institute of Sales Management (ISM) added, “Skynamo’s report shines an important spotlight on the real day-to-day challenges experienced by UK salespeople and the lack of resources they have to succeed in what is a very demanding and underappreciated role. Read the full article here:  

21 11, 2018

Recognition for talent programme driving up standards in the commercial vehicles industry

By |2018-12-13T11:42:28+00:00November 21st, 2018|BESMA, BESMA Press Room 2018, ISM In The News|0 Comments

The Van Talent programme, which has scooped a prestigious BESMA, or British Excellence in Sales Management Award, was created by Mercedes-Benz Vans and Chippenham-based learning and development agency RTS Group to attract and nurture new talent for the sales division of Mercedes-Benz Vans UK dealerships. Read the full article here:  

21 11, 2018

Howarth Timber set to strengthen its graduate sales team

By |2018-11-21T08:11:20+00:00November 21st, 2018|ISM In The News|0 Comments

Howarth Timber & Building Supplies has recently welcomed seven members of staff to its Institute of Sales Management (ISM) accredited Essential Foundations of Sales Management programme, following the first set of graduates completing it earlier this year. Read the full article here:  

20 11, 2018

Social Selling or SMSE

By |2018-11-20T09:05:16+00:00November 20th, 2018|Member Content, Natterbox|0 Comments

Social Selling or SMSE Ian Moyse, Sales Director at Natterbox I shall start with a bug bear of mine and the biggest challenge with Social Selling, the lack of clarity I find that most I speak with have on what it actually is (and how to leverage it).  Social Selling by its name is often misleading, leading me to hear ‘Our products / service doesn’t fit being sold over social’. The [...]