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So far Adam Baetu has created 266 blog entries.
4 06, 2019

What is Sales Coaching? Sales Enablement Defined

By |2019-06-04T07:25:02+00:00June 4th, 2019|Partner Content, Showpad|0 Comments

What are your sales representatives’ goals? Some include closing deals, hitting quotas, and generating revenue, which seems straightforward enough, but the path to reaching those goals isn’t as clear. A combination of content, training, and ongoing sales coaching is needed to drive reps’ success. Read more here:

4 06, 2019

Improve sales and marketing alignment with this key strategy

By |2019-06-04T07:24:01+00:00June 4th, 2019|Partner Content, Showpad|0 Comments

It’s no secret that your sales and marketing teams each play a critical role in the success of your organization. While the performance of each individual team is certainly important, what’s even more impactful on your organization’s maturity is the way these two teams collaborate to better meet the changing expectations of buyers. Read more here:  

4 06, 2019

Sales and Marketing Alignment Engagement Platforms: Sales Enablement Defined

By |2019-06-04T07:22:37+00:00June 4th, 2019|Partner Content, Showpad|0 Comments

Sales engagement platforms are no longer “nice to have;” they are a requirement for mature sales organizations that provide personal experiences for their buyers. With new sales engagement platforms designed to streamline sales processes being constantly introduced into the market, it can be overwhelming for sales enablement teams to decipher one from the other to determine which to select for their organization. Read more here:

30 05, 2019

The Pricing Forum 2019

By |2019-05-30T17:34:34+00:00May 30th, 2019|Member Content, Simon-Kucher|0 Comments

For the first time ever, the 2019 Simon-Kucher & Partners Pricing Forum expanded to two days, welcoming a record 220 senior delegates to a packed event. The event boasted over a dozen external speakers from cutting-edge industry leaders including DAZN, Big Bus Tours, Livingbridge, the Financial Times and many more. Through various presentations, panel debates, case study sessions and roundtable discussions, the 23rd and 24th May 2019 was an opportunity to [...]

30 05, 2019

Businesses Failing to Face Ugly Truth of Their Customer Service Shortcomings, Research Finds

By |2019-05-30T16:58:39+00:00May 30th, 2019|Allison + Partners, Guest Posts|0 Comments

Pegasystems study shows huge disconnect between business decision makers and customers when it comes to customer service perceptions May 15, 2019 – Businesses are out of touch with their customers and overestimate the quality of the customer service they provide, according to new research fromPegasystems Inc. (NASDAQ: PEGA), the software company empowering digital transformation at the world’s leading enterprises. Research firm Savanta surveyed 12,500 global customers, businesses executives, and customer-facing employees [...]

29 05, 2019

Power, Performance And Ethics

By |2019-05-29T12:24:14+00:00May 29th, 2019|BESMA 2019, SSE|0 Comments

In 2016, GARY PICKERING won the UK’s leading individual sales award. On the evening of 9 March, 2016, at a glittering ceremony at London’s Grosvenor House Hotel, Gary Pickering won the biggest accolade of his career – and the most prestigious award in UK sales. The 44-year-old sales director for energy company SSE (pictured above with his award) was named Sales Director of the Year at the British Excellence in Sales [...]

29 05, 2019

Empathy and drive are the key characteristics of successful sellers

By |2019-05-29T12:21:14+00:00May 29th, 2019|BESMA 2019, David Spear Commercial|0 Comments

Empathy and drive are the key characteristics of successful sellers, argues BESMA 2017 winner I’ve been banging this drum for as long as I can remember, but with over 30 years of selling under my belt I can say with confidence that the age old art of selling is as important today as it has always been. As an entrepreneur, I’ve started several businesses and managed multiple sales teams, and like [...]

29 05, 2019

Learning & Developing

By |2019-05-29T12:18:45+00:00May 29th, 2019|BESMA 2019, Geberit|0 Comments

Over the past 3 years, ISM corporate partner Geberit, a Swiss multinational manufacturer of sanitary products, has invigorated its sales training approach so that today it meets the requirements of ISM qualifications and of the national training standards of which they form a part. The architect of the company’s UK sales training is Matthew Hotten (pictured), Geberit’s people and organisational development manager, UK and Ireland – and now BESMA’s Corporate Sales [...]

29 05, 2019

Building Professionalism

By |2019-05-29T12:15:58+00:00May 29th, 2019|BESMA 2019, Redrow|0 Comments

House builder Redrow was another double-winner at BESMA 2018, with success for both Craig Watts, winner of the title CPD Practitioner of the Year, and Jackie Broadey, who won the award for Innovation in Sales. Winning Edge caught up with Watts (pictured), whose dedication to continuous personal development has seen him rise quickly to become one of Redrow’s top sales performers. He works on new housing developments in the company’s East [...]

29 05, 2019

Electrifying Performance

By |2019-05-29T12:12:43+00:00May 29th, 2019|AO, BESMA 2019|0 Comments

AO, one of the UK’s leading online electrical retailers, celebrated a fabulous BESMA night, walking off with two awards: Sales Team of the Year (for companies with over 50 salespeople), and Best Sales Employer of the Year. Founded in 2000 as Appliances Online, AO has grown rapidly by offering customers the best possible experience. As Colin Woodfinden, AO’s sales training manager (pictured), explains, “We know that any success we have as [...]