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About Adam Brook

In his role as Head of Marketing, Adam has overall responsibility for the planning, creation and delivery of marketing strategies to support the ongoing development and growth of the ISM across all markets. He will use his passion for data & analytics to drive marketing strategy and social engagement.
27 02, 2020

A morning thought …

By |2020-02-27T09:22:27+00:00February 27th, 2020|Adam Brook, ISM Team|0 Comments

... one day, I'll leave the ISM. But like those before me, and those that will surely come after, I am just a comma in a very long sentence that is the ISM Story. The ISM will continue long after I have gone, as it has for the last 109 years. All I can do is guide it to the best of my ability while I am here and [...]

24 02, 2020


By |2020-02-24T17:39:43+00:00February 24th, 2020|Adam Brook, ISM Team|0 Comments

The British Excellence in Sales Management Awards (BESMA) is an awards ceremony hosted by The Institute of Sales Management. The Awards seek to acknowledge the best salespeople and recognise the valuable contribution the sales profession makes to the UK economy and has been running for 15 years. Check out our Video and Photo Gallery and our Press Archive. However, the next BESMA will be different. Sales cycles usually last for 12 months, [...]

20 02, 2020

By |2020-02-25T09:03:06+00:00February 20th, 2020|Press Release|0 Comments

ISM Welcomes Air Marketing as a Group Member Air Marketing Group (Air), an award-winning supplier of outsourced partner of sales services, are delighted to announce corporate membership with The Institute of Sales Management (ISM), a not-for-profit organisation representing sales professionals in the UK and internationally. “With quality assurance and professional development at the forefront of what we do, we are always looking for new methods [...]

18 02, 2020

By |2020-02-18T08:17:27+00:00February 18th, 2020|Press Release|0 Comments

Greater London Business School renews Partnership with ISM Following a visit to our Central London Office, The Institute of Sales Management (ISM) is thrilled to announce that Greater London Business School has renewed their partnership to offer qualifications in Sales and Sales Management in 2020. The team at Greater London Business School are passionate about creating learning material [...]

11 02, 2020

By |2020-02-12T09:45:12+00:00February 11th, 2020|Press Release|0 Comments

Big Data & AI World promotes event with ISM Big Data & AI World will return for its 4th edition on 11-12 March 2020, for the first time under the new London Tech Show brand. The London Tech show is the UK’s largest technology event stack, comprising Cloud Expo Europe, DevOps Live, Cloud & Cyber Security Expo, Smart IoT, Big Data & AI [...]

10 02, 2020

By |2020-02-10T10:13:12+00:00February 10th, 2020|Press Release|0 Comments

SalesGeek© Becomes an ISM Accredited Sales Training Centre SalesGeek© are thrilled to announce that the Institute of Sales Management (ISM) have accredited them as their Sales Training Centre in the North of England. Chief Geek and Founder Richard Few is cock-a-hoop. “We are delighted to get this honour especially as there are only 20 such centres across the world. It is vindication of the outstanding [...]

6 01, 2020

Work in Sales? Host an event in 2020 with the Institute of Sales Management (ISM)

By |2020-01-06T08:13:10+00:00January 6th, 2020|Adam Brook, ISM Team|0 Comments

ISM Regional Events have been created to ensure that all ISM members get more benefit and engagement from the ISM wherever they are. Their aim is to ensure that the ISM is providing an active forum for all our members from a diverse range of organisations, sales disciplines and sectors to network, exchange thoughts and to encourage the sharing of best practice with their peers locally by: Developing member [...]

6 01, 2020

Work in Sales? Deliver a Webinar in 2020 with the Institute of Sales Management (ISM)

By |2020-01-06T08:00:35+00:00January 6th, 2020|Adam Brook, ISM Team|0 Comments

Since its launch in Q4 2017, we have attracted over 4,200 subscribers, delivered over 80 webinars and worked with over 100 presenters and their support teams. Our Webinars have provided our subscribers with a powerful medium of learning delivery across varied small and large learner groups. Easy to access as well as convenient, our webinars are an effective mode of learning for sales professionals who can fit [...]

24 10, 2019

I am terrified of failure

By |2019-10-24T13:17:09+00:00October 24th, 2019|Adam Brook, ISM Team|0 Comments

I lead the marketing function for a sales membership body. Our members don't care about clicks, likes, shares, and while all that is great to have - every action generated must have a reaction. All our members care about is leads. All I care about is leads. With everyone I meet, I have always asked myself why has this person approached me and: how can [...]

23 10, 2019

‘You don’t build a company …

By |2019-10-23T06:01:46+00:00October 23rd, 2019|Adam Brook, ISM Team|0 Comments build a family and Cognism have certainly done that' - this was a quote I penned a day after attending the Cognism event at the Science Museum in London., check out the video below. There are plenty of post-event blogs out there written by people who praise the organisation, the attendances, the speakers etc. but honestly, I don't have the time. Instead, I'll state [...]