About the Awards

Awards Dinner Starts In...


ISM Leader: Stella Round - BESMA is a rigorous awards process

ISM Leader: Stella Round - The BESMA Sales Award helped me get a job

The Institute of Sales Management BESMA Awards identify and celebrate the outstanding expertise, talent and achievements by organisations, individuals and teams. Now in its 12th year, these awards continue to recognise and celebrate the great work in the profession.

BESMA has long been the sales industry’s top awards event and the quality of the entries and winners increases every year. BESMA seeks to reward the efforts of individual sales professionals and teams in driving company performance, as well as recognising the key role of sales in creating a thriving UK economy

Judges will this year be providing feedback to each finalist on their interview following the award evening. Standards are high and winners can truly count themselves as operating at the top of their class.

  • Award for Innovation in Sales
  • Best Sales Employer of the Year
  • Business Development Manager of the Year
  • Corporate Sales L&D Professional of the Year
  • CPD Practitioner of the Year
  • Customer Service Team of the Year
  • External Sales Training Provider of the Year
  • Key Account Manager of the Year
  • Rising Star of the Year
  • Sales Development Programme of the Year
  • Sales Director of the Year
  • Sales Lifetime Achievement Award
  • Sales Manager of the Year
  • Sales Professional of the Year
  • Sales Support Team of the Year
  • Sales Team of the Year Over 50 Sales People
  • Sales Team of the Year Under 50 Sales People
  • Telesales Team of the Year