BESMA 20192018-11-29T10:30:08+00:00

BESMA 2019 - Dates Coming Soon...
Preparations for BESMA 2019 are underway and dates will be released shortly

The Importance of BESMA

The British Excellence in Sales Management Awards (BESMA), now in its 13th year, is a highlight in the sales industries events calendar. With more than 750 attendees made up of sales professionals covering a wide range of companies and sectors it is the opportunity for the Sales Industry to come together to recognise and celebrate the outstanding achievements of the individuals, teams and organisations who are all vying for one of the 19 prestigious BESMA trophies!

2018 not only saw the highest number of award nominations ever submitted for BESMA but we also had the most diverse list of finalists to date. This is greatly encouraging for the ISM and the sales industry as the Institute looks to the future in its mission to generate even greater levels of recognition and awareness, to promote participation in the awards and to ensure we identify and reward the best the sales industry has to offer every year.

As a profession, sales is often overlooked and BESMA provides a fabulous opportunity to publicly reward and recognise those companies, teams, and individuals on the frontline that drive the UK’s economy through their sales performance, professionalism and achievements. Held annually at one of London’s finest venues the night starts with a champagne reception to welcome guests followed by a three-course Dinner and then the awards themselves and concludes with live music and entertainment. Past BESMA hosts include former England Rugby International and British Lion, Martin Bayfield, Dara Ó Briain, Jack Dee and Jimmy Carr who have all helped to provide fantastic amusement and entertainment throughout the evening.

Why Enter?

Recognising success and achievement especially in the sales industry is something that is often overlooked. The BESMA awards exist to highlight the achievements of some of Europe’s most vibrant and exciting companies. This recognition is for the entire organisation, a way of letting all stakeholders know how successful the business is against the performance of its peers. It’s a statement to your staff, company, and your customers that you are proud of your achievements. Becoming a finalist is the way the industry recognises your achievement and winning is the biggest statement to your colleagues, executives, shareholders, customers and partners that you are the best in your industry. 

Just completing the application offers you and your team the valuable opportunity to reflect and congratulate yourselves on your business journey thus far. Being selected by the BESMA judges as a finalist or winner offers immediate recognition of your achievements.

BESMA also offers your business:

  • Increased market awareness and reputation
  • A unique promotional tool and mark of differentiation for your business
  • A motivation for you and your staff
  • The ultimate testimonial, demonstrating your market leadership and quality

We look forward to celebrating with you on the night and encourage you to book early to secure your places and tables!

Thomas Moverley, Director (FISM)

Dave Millichap, Corporate Account Director (FISM)