The British Excellence in Sales Management Awards (BESMA) is an awards ceremony hosted by The Institute of Sales Management. The Awards seek to acknowledge the best salespeople and recognise the valuable contribution the sales profession makes to the UK economy and has been running for 15 years. Check out our Video and Photo Gallery and our Press Archive.

However, the next BESMA will be different. Sales cycles usually last for 12 months, and so, in recognition of this, BESMA will now be taking place March 2021 allowing more people to participate and of course to defend their titles year on year. As a profession, sales is often overlooked and BESMA provides a fabulous opportunity to publicly reward and recognise those companies, teams, and individuals on the frontline that drive the UK’s economy through their sales performance, professionalism and achievements. Held annually at one of London’s finest venues the night starts with a champagne reception to welcome guests followed by a three-course Dinner and then the awards themselves and concludes with live music and entertainment.

Past BESMA hosts include former England Rugby International and British Lion, Martin Bayfield, Dara Ó Briain, Jack Dee, Ellie Taylor and Jimmy Carr who have all helped to provide fantastic amusement and entertainment throughout the evening.

When nominations open, we hope you will take this opportunity to either nominate yourself or a valued colleague, client or team for these awards and we look forward to revealing our finalists and winners in due course.

While we get things ready here our side and to accommodate all the questions and queries you must have, please see below.

Thank you,

Adam Benjamin Brook FCIM ǀ LISM