According to the Chinese zodiac, 2019 is the year of the pig–which usually means a spirit of relaxation and enjoyment. It’s unlikely, though, that all brands will enjoy a happy, prosperous 2019. Many will undergo significant changes; others will face challenges from category disruption and stiff competition. And all will have to figure out how to navigate an economy that will likely end up slowing down in the back half of the year. Here’s the list of brands I’ll be keeping my eye on, in my annual tradition of one brand for each letter of the alphabet: my list of Brands to Watch in 2019.
Authored and contributed by: Denise Lee Yohn