Guest Posts

/Guest Posts
11 12, 2018

Shopping on Instagram: Six Thoughts

By |2018-12-11T07:15:56+00:00December 11th, 2018|Born Social, Guest Posts|0 Comments

Since the announcement last week that Instagram will be rolling out shoppable tags, I’ve been thinking a lot about what this means for the platform. Forgive me for what is more of a stream of consciousness than a cohesive narrative — these are six thoughts about what the feature means for Instagram, brands and marketers Source: Authored and contributed by: Born Social

6 12, 2018

Your brand’s tone of voice: It’s what you say and how you say it

By |2018-12-06T10:59:02+00:00December 6th, 2018|Guest Posts, Huddle London|0 Comments

When it comes to building a brand, the power of language is something that’s often underestimated. Sure a lot of time might be spent coming up with the perfect tagline or product description, but taking the steps to create and stick to a tone of voice will take your brand the extra mile. Your brand’s tone of voice is the way your brand expresses itself in writing. It’s the ‘how you [...]

5 12, 2018

Brands To Watch In 2019

By |2018-12-05T09:12:37+00:00December 5th, 2018|Denise Lee Yohn, Guest Posts|0 Comments

According to the Chinese zodiac, 2019 is the year of the pig--which usually means a spirit of relaxation and enjoyment. It’s unlikely, though, that all brands will enjoy a happy, prosperous 2019.  Many will undergo significant changes; others will face challenges from category disruption and stiff competition. And all will have to figure out how to navigate an economy that will likely end up slowing down in the back half of [...]

3 12, 2018

How to Write a Social Media Marketing Strategy

By |2018-12-03T09:05:51+00:00December 3rd, 2018|Born Social, Guest Posts|0 Comments

If you’re a Goliath, you can rely on shouting louder than all of your competitors. If you’re a David, you need to be smarter. When you don’t have access to limitless resource, efficiency is everything. At Born Social, we work with Davids. Over the years, we’ve spent a lot of time refining our thinking on the best way to approach social strategy for them. The result is what we call the [...]

30 11, 2018

The art of delicate disruption. Why you don’t need to put people on Mars to be an innovator

By |2018-11-30T07:04:13+00:00November 30th, 2018|Guest Posts, Huddle London|0 Comments

When we think of innovation, we naturally think of headline-grabbers like Elon Musk, Mark Zuckerberg, Jeff Bezos and co. Whether it’s building colonies on Mars or inadvertently disrupting democracy, these innovation celebrities get a disproportionate amount of the limelight. Sadly, this skews the perception of how meaningful innovation actually works. Because disruption tends to happen in a much more subtle, nuanced and intelligent way than people think. It’s rarely a result [...]

27 11, 2018

5 Ways To Win At Facebook Advertising

By |2018-11-27T06:36:33+00:00November 27th, 2018|Born Social, Guest Posts|0 Comments

Facebook advertising is in a golden age. Earlier this year, Facebook announced their 2 millionth advertiser had registered to help make up the majority of the £20.9 billion revenue they took globally in 2016. As it gets easier and easier for businesses to advertise on Facebook, it ironically becomes harder and harder for them to do it well. Source: Authored and contributed by: Born Social

20 11, 2018

​Take Your Strategy to New Heights with Social Listening

By |2018-11-20T08:47:17+00:00November 20th, 2018|Born Social, Guest Posts|0 Comments

Social media has presented numerous opportunities for brands to drive further engagement by truly understanding their audience’s needs. To get ahead in the social media race, you need to get to grips with your target audience first - namely who they are and what they’re talking about. There’s a goldmine of data in the public domain from the two way conversations taking place on social media. This makes it easier than [...]

14 11, 2018

I see dead businesses

By |2018-11-14T08:58:32+00:00November 14th, 2018|Guest Posts, Huddle London|0 Comments

Back in March we were lucky enough to take a trip over to Texas for SXSW, where we caught some talks by seriously inspirational speakers. One of them was Ray Kurzweil. He’s a Director of Engineering at Google, creator of a bunch of cool innovations and a startlingly accurate futurist, with a 30 year track record of dead-on predictions about the future of humanity. He is convinced that in just 11 [...]

12 11, 2018

Q&A: Sales focus brings welcome cheer to brewing industry

By |2018-11-12T07:05:43+00:00November 12th, 2018|Guest Posts, Raconteur|0 Comments

The brewing industry has faced tough times with pub closures and changes in consumer tastes, so Adnams promoted its sales director Andy Wood to lead a major company transition You joined the Adnams board in 2000 as its sales and marketing director. Where did you sit in the pecking order? I was the new person; there’s no doubt about that. I was embraced and had the benefit of watching more experienced people [...]

7 11, 2018

2 Years of Instagram Stories: A look back at everyone’s favourite feature

By |2018-11-20T06:36:08+00:00November 7th, 2018|Born Social, Guest Posts|0 Comments

It's hard to imagine life without them, but last month marked 2 years since the birth of Instagram Stories, and given the impact the feature has had on users and brands alike, it's surprising there was no cake. Once criticised for being a ‘Snapchat rip-off’, Stories now has over 400 million daily users. To celebrate, we’re looking back at the Story so far (pun intended) and the updates that, as Chris [...]