Born Social

//Born Social
11 12, 2018

Shopping on Instagram: Six Thoughts

By |2018-12-11T07:15:56+00:00December 11th, 2018|Born Social, Guest Posts|0 Comments

Since the announcement last week that Instagram will be rolling out shoppable tags, I’ve been thinking a lot about what this means for the platform. Forgive me for what is more of a stream of consciousness than a cohesive narrative — these are six thoughts about what the feature means for Instagram, brands and marketers Source: Authored and contributed by: Born Social

3 12, 2018

How to Write a Social Media Marketing Strategy

By |2018-12-03T09:05:51+00:00December 3rd, 2018|Born Social, Guest Posts|0 Comments

If you’re a Goliath, you can rely on shouting louder than all of your competitors. If you’re a David, you need to be smarter. When you don’t have access to limitless resource, efficiency is everything. At Born Social, we work with Davids. Over the years, we’ve spent a lot of time refining our thinking on the best way to approach social strategy for them. The result is what we call the [...]

27 11, 2018

5 Ways To Win At Facebook Advertising

By |2018-11-27T06:36:33+00:00November 27th, 2018|Born Social, Guest Posts|0 Comments

Facebook advertising is in a golden age. Earlier this year, Facebook announced their 2 millionth advertiser had registered to help make up the majority of the £20.9 billion revenue they took globally in 2016. As it gets easier and easier for businesses to advertise on Facebook, it ironically becomes harder and harder for them to do it well. Source: Authored and contributed by: Born Social

20 11, 2018

​Take Your Strategy to New Heights with Social Listening

By |2018-11-20T08:47:17+00:00November 20th, 2018|Born Social, Guest Posts|0 Comments

Social media has presented numerous opportunities for brands to drive further engagement by truly understanding their audience’s needs. To get ahead in the social media race, you need to get to grips with your target audience first - namely who they are and what they’re talking about. There’s a goldmine of data in the public domain from the two way conversations taking place on social media. This makes it easier than [...]

7 11, 2018

2 Years of Instagram Stories: A look back at everyone’s favourite feature

By |2018-11-20T06:36:08+00:00November 7th, 2018|Born Social, Guest Posts|0 Comments

It's hard to imagine life without them, but last month marked 2 years since the birth of Instagram Stories, and given the impact the feature has had on users and brands alike, it's surprising there was no cake. Once criticised for being a ‘Snapchat rip-off’, Stories now has over 400 million daily users. To celebrate, we’re looking back at the Story so far (pun intended) and the updates that, as Chris [...]