Denise Lee Yohn

//Denise Lee Yohn
12 03, 2019

3 Secrets to a Successful Book Launch

By |2019-03-12T17:09:01+00:00March 12th, 2019|Denise Lee Yohn, Guest Posts|0 Comments

My new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, has only been out for a couple of weeks now but it’s already looking like a great success.  It’s gotten nearly 50 reviews with a 4.9 rating and been the #1 new release in a couple of categories on Amazon. Read more here

12 03, 2019

LinkedIn Top Companies Have These Three Things In Common

By |2019-03-12T17:07:56+00:00March 12th, 2019|Denise Lee Yohn, Guest Posts|0 Comments

LinkedIn Top Companies 2018 list, published just a couple of weeks ago, includes the companies that we all expect (#6 Apple and #46 Starbucks); but it also features some surprising ones, including Uber (#12), Dell (#17), and PwC (#25).  So I conducted an analysis to see if there are any commonalities among the list of top employers and what I found surprised me. Read more here

12 03, 2019

How I Did It: Choosing a Book Title

By |2019-03-12T17:06:55+00:00March 12th, 2019|Denise Lee Yohn, Guest Posts|0 Comments

Writing a book can be tedious and grueling at times.  Having written three books, I can attest that organizing all those ideas in your head and then conveying them in written word, 60,000+ words actually, is not for the faint of heart.  But one of the hardest parts of writing a book is choosing a book title. Read more here

12 03, 2019

Does Self-Help Work for Business Teams?

By |2019-03-12T17:06:01+00:00March 12th, 2019|Denise Lee Yohn, Guest Posts|0 Comments

Most people readily agree that self-help works for individuals, but does self-help work for business teams?  Consultants Al Cini and Mark Iorio say yes — emphatically. They are the founders of the Brand and Culture Alignment Toolkit (BCAT) and they’ve successfully taken more than 1500 participants in groups of all kinds and sizes through a self-help-style process of improving their outcomes and teamwork. Read more here

12 03, 2019

What Is a Brand

By |2019-03-12T17:05:04+00:00March 12th, 2019|Denise Lee Yohn, Guest Posts|0 Comments

When people ask me to define “brand,” I say, “A brand is what you do and how you do it.”  This might not be the most common definition of what a brand is, but the one I use because it’s shorthand for the business school definition of a brand:  a product or service’s value that is delivered to its customers, and the way of doing business that is the basis of [...]

5 12, 2018

Brands To Watch In 2019

By |2018-12-05T09:12:37+00:00December 5th, 2018|Denise Lee Yohn, Guest Posts|0 Comments

According to the Chinese zodiac, 2019 is the year of the pig--which usually means a spirit of relaxation and enjoyment. It’s unlikely, though, that all brands will enjoy a happy, prosperous 2019.  Many will undergo significant changes; others will face challenges from category disruption and stiff competition. And all will have to figure out how to navigate an economy that will likely end up slowing down in the back half of [...]