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6 12, 2018

Your brand’s tone of voice: It’s what you say and how you say it

By |2018-12-06T10:59:02+00:00December 6th, 2018|Guest Posts, Huddle London|0 Comments

When it comes to building a brand, the power of language is something that’s often underestimated. Sure a lot of time might be spent coming up with the perfect tagline or product description, but taking the steps to create and stick to a tone of voice will take your brand the extra mile. Your brand’s tone of voice is the way your brand expresses itself in writing. It’s the ‘how you [...]

30 11, 2018

The art of delicate disruption. Why you don’t need to put people on Mars to be an innovator

By |2018-11-30T07:04:13+00:00November 30th, 2018|Guest Posts, Huddle London|0 Comments

When we think of innovation, we naturally think of headline-grabbers like Elon Musk, Mark Zuckerberg, Jeff Bezos and co. Whether it’s building colonies on Mars or inadvertently disrupting democracy, these innovation celebrities get a disproportionate amount of the limelight. Sadly, this skews the perception of how meaningful innovation actually works. Because disruption tends to happen in a much more subtle, nuanced and intelligent way than people think. It’s rarely a result [...]

14 11, 2018

I see dead businesses

By |2018-11-14T08:58:32+00:00November 14th, 2018|Guest Posts, Huddle London|0 Comments

Back in March we were lucky enough to take a trip over to Texas for SXSW, where we caught some talks by seriously inspirational speakers. One of them was Ray Kurzweil. He’s a Director of Engineering at Google, creator of a bunch of cool innovations and a startlingly accurate futurist, with a 30 year track record of dead-on predictions about the future of humanity. He is convinced that in just 11 [...]

1 11, 2018

5 startups you’ve never heard of who are about to change the world

By |2018-11-20T06:36:57+00:00November 1st, 2018|Guest Posts, Huddle London|0 Comments

If you caught my I see dead businesses the other week then you know it’s time we all took an honest look at the value we offer our customers. It’s that. Or RIP. Too often I see business leaders walking around in a daze, unaware their business is heading for oblivion. I also meet a lot of entrepreneurs that are totally hyped by their ‘next-gen product’ but have no idea why [...]