Partner Content

/Partner Content
14 08, 2019

The seller is no longer a supplier of facts

By |2019-08-14T04:33:40+00:00August 14th, 2019|Partner Content, Raconteur|0 Comments

OPINION The seller is no longer a supplier of facts, but a diagnoser of issues and a recommender of solutions It is clear the world of selling is changing. It is easy enough to simply declare that fact. But what is really driving the changes and what do these changes mean to people who sell and those who lead sales organisations? Here are four main drivers for change, each of which [...]

13 08, 2019

Is marketing morphing into sales?

By |2019-08-13T05:52:59+00:00August 13th, 2019|Partner Content, Raconteur|0 Comments

Salespeople are increasingly reaching out to prospects and acting as the first touch point for brands, while marketers are making an impact on the buyer's journey as a sales enabler Nicola Smith According to Brent Adamson, distinguished vice president at Gartner: “Traditionally, business-to-business (B2B) sales and marketing have been set up in a ‘serial’ manner: first the marketing, then the sales. “First engage customers through digital, then engage through in-person sellers. Everything is [...]

12 08, 2019

Design Thinking

By |2019-08-12T05:13:19+00:00August 12th, 2019|Partner Content, Raconteur|0 Comments

Is design thinking the next big thing?  Originally a way to brainstorm creative challenges, the philosophy of design thinking has a new home in sales departments Charles Orton-Jones It can be exhausting to keep up with fads in management thinking. Remember theory Z, which promoted a Japanese-style approach to motivation? Or how about one-minute management? At least that had the allure of being brief. Now there’s a new one. Design thinking [...]

4 06, 2019

Coca-Cola European Partners

By |2019-06-04T07:26:07+00:00June 4th, 2019|Partner Content, Showpad|0 Comments

As the one of the most recognizable brands in the world, Coca-Cola is at an advantage: All of its potential customers are familiar with its products. The sales team does not have to educate buyers about the product and instead, they’re challenged to connect emotionally with prospects and deliver an exceptional buyer experience. Read more here:

4 06, 2019

What is Sales Coaching? Sales Enablement Defined

By |2019-06-04T07:25:02+00:00June 4th, 2019|Partner Content, Showpad|0 Comments

What are your sales representatives’ goals? Some include closing deals, hitting quotas, and generating revenue, which seems straightforward enough, but the path to reaching those goals isn’t as clear. A combination of content, training, and ongoing sales coaching is needed to drive reps’ success. Read more here:

4 06, 2019

Improve sales and marketing alignment with this key strategy

By |2019-06-04T07:24:01+00:00June 4th, 2019|Partner Content, Showpad|0 Comments

It’s no secret that your sales and marketing teams each play a critical role in the success of your organization. While the performance of each individual team is certainly important, what’s even more impactful on your organization’s maturity is the way these two teams collaborate to better meet the changing expectations of buyers. Read more here:  

4 06, 2019

Sales and Marketing Alignment Engagement Platforms: Sales Enablement Defined

By |2019-06-04T07:22:37+00:00June 4th, 2019|Partner Content, Showpad|0 Comments

Sales engagement platforms are no longer “nice to have;” they are a requirement for mature sales organizations that provide personal experiences for their buyers. With new sales engagement platforms designed to streamline sales processes being constantly introduced into the market, it can be overwhelming for sales enablement teams to decipher one from the other to determine which to select for their organization. Read more here:

30 05, 2019

The Pricing Forum 2019

By |2019-05-30T17:34:34+00:00May 30th, 2019|Member Content, Simon-Kucher|0 Comments

For the first time ever, the 2019 Simon-Kucher & Partners Pricing Forum expanded to two days, welcoming a record 220 senior delegates to a packed event. The event boasted over a dozen external speakers from cutting-edge industry leaders including DAZN, Big Bus Tours, Livingbridge, the Financial Times and many more. Through various presentations, panel debates, case study sessions and roundtable discussions, the 23rd and 24th May 2019 was an opportunity to [...]

29 05, 2019

Learning & Developing

By |2019-05-29T12:18:45+00:00May 29th, 2019|BESMA 2019, Geberit|0 Comments

Over the past 3 years, ISM corporate partner Geberit, a Swiss multinational manufacturer of sanitary products, has invigorated its sales training approach so that today it meets the requirements of ISM qualifications and of the national training standards of which they form a part. The architect of the company’s UK sales training is Matthew Hotten (pictured), Geberit’s people and organisational development manager, UK and Ireland – and now BESMA’s Corporate Sales [...]

29 05, 2019

Shutdowns and Turnarounds – A Painful Nuisance or A Strategic Opportunity?

By |2019-05-29T05:33:39+00:00May 29th, 2019|Meirc, Partner Content|0 Comments

In the past 2 months I have delivered training and consulting assignments in the Middle East, Caribbean, America, Asia and Europe and during this time I have met, trained, and worked with a number of turnaround professionals and there is one thing that almost all of them have in common Read more: Authored and contributed by: Meirc Training & Consulting