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4 03, 2020

What is a B2C2B marketing strategy and how does it work?

By |2020-08-20T08:20:40+00:00March 4th, 2020|Lead Forensics, Lead Generation, Partner Content|0 Comments

Most businesses fall into one of two categories, following either a business-to-business (B2B), or business-to-consumer (B2C) model. But with all the digital advances that have been made in recent years, things are changing and different models are starting to emerge. Business-to-consumer-to-business (B2C2B) is one very intriguing new way of marketing a product, which is growing in popularity. This is how it works – a business will begin by “selling” to employees [...]

4 03, 2020

The secret of highly successful B2B referral marketing

By |2020-08-20T08:21:46+00:00March 4th, 2020|Lead Forensics, Lead Generation, Partner Content|0 Comments

Referral marketing is the holy grail when it comes to B2B sales. If you’re lucky enough to get a steady stream of recommendations coming your way, then your results are going to skyrocket. Generating leads through word of mouth is basically about having customers, past and present, along with fans and ambassadors of the brand, out there spreading your message for you. Even if the only marketing you achieve is referral marketing, [...]

14 10, 2019

I have a confession to make – I have shed more than a few tears today!

By |2020-08-20T09:47:37+00:00October 14th, 2019|Mental Health, Will Offen|0 Comments

It’s 16th March 2027, today is my 80th birthday and I have received so many wonderful messages I could not help but shed some tears of happiness. But I have another confession, I am worried about the next ten years, I have so much I want to do! I’m worried because I have ‘finished’ my project – the one that I started on this day in 2017 – and I simply [...]

14 10, 2019

Traditional Selling is Dead

By |2020-08-20T10:16:58+00:00October 14th, 2019|Sales & Marketing, Will Offen|0 Comments

A couple of years ago I undertook a major re-focus in my business. After many years of working direct with client companies, fixing broken teams and building new ones, I felt it was time to fully embrace the power of the internet and reach out to a wider audience.   I must confess, at the beginning of the change process, I began to feel I was going to need some kind [...]

14 10, 2019

Leadership in a digital age

By |2020-08-20T12:11:28+00:00October 14th, 2019|Sales Leadership, Willis Towers Watson|0 Comments

Many leaders find it challenging to cope with the increasing pace and unpredictability of change. Today, companies are back to the drawing board with fundamental questions. Read more here: https://www.willistowerswatson.com/en-GB/Insights/2019/05/leadership-digital-age

14 10, 2019

Is your company culture digital-ready?

By |2020-08-20T12:19:32+00:00October 14th, 2019|Sales Leadership, Willis Towers Watson|0 Comments

Digital transformation requires a review or redesign of your operating model, structures, processes, roles, and work — and aligning culture, capabilities and rewards. Read more here: https://www.willistowerswatson.com/en-GB/Insights/2019/08/is-your-company-culture-digital-ready

14 10, 2019

Digital transformation efforts falling short? Start with these fundamentals

By |2020-08-21T12:41:04+00:00October 14th, 2019|Sales Technology & AI, Willis Towers Watson|0 Comments

To succeed in digital transformation, companies must go beyond technology and rethink their organizational and human capital models. Read more here: https://www.willistowerswatson.com/en-GB/Insights/2019/09/digital-transformation-efforts-falling-short-start-with-these-fundamentals

14 10, 2019

3 factors that make silent cyber risk so challenging for CROs

By |2020-08-21T12:41:59+00:00October 14th, 2019|Sales Technology & AI, Willis Towers Watson|0 Comments

A standardized and centralized approach to cyber risk assessment across multiple lines of business enhances management understanding of portfolio risk at various return periods as well as the potential scope for “black swan” events that might exist in the tail. Read more here: https://www.willistowerswatson.com/en-GB/Insights/2019/09/3-factors-that-make-silent-cyber-risk-so-challenging-for-cros

14 10, 2019

Are mentors a part of your total rewards program?

By |2020-08-20T12:20:27+00:00October 14th, 2019|Sales Leadership, Willis Towers Watson|0 Comments

Organizations that don’t include career development in their total rewards programs are missing an opportunity to develop more talented, engaged employees. Read more here: https://www.willistowerswatson.com/en-GB/Insights/2019/09/are-mentors-a-part-of-your-total-rewards-program

14 10, 2019

The Future of Health and Social Care: A Service Fit for the 21st Century

By |2019-10-14T06:52:50+00:00October 14th, 2019|Virgin Media|0 Comments

When was the last time you used a fax machine? If you work in the NHS, the answer is probably very recently. The NHS buys more fax machines than any other organisation in the world and staff frequently have little option but use them to send crucial patient information to colleagues. Read more here: https://www.virginmedia.com/corporate/media-centre/blogs/the-future-of-health-and-social-care