Partner Content

Home/Partner Content
4 03, 2020

What is a B2C2B marketing strategy and how does it work?

By |2020-03-04T06:52:57+00:00March 4th, 2020|Lead Forensics, Partner Content|0 Comments

Most businesses fall into one of two categories, following either a business-to-business (B2B), or business-to-consumer (B2C) model. But with all the digital advances that have been made in recent years, things are changing and different models are starting to emerge. Business-to-consumer-to-business (B2C2B) is one very intriguing new way of marketing a product, which is growing in popularity. This is how it works – a business will begin by “selling” to employees [...]

4 03, 2020

The secret of highly successful B2B referral marketing

By |2020-03-04T06:51:25+00:00March 4th, 2020|Lead Forensics, Partner Content|0 Comments

Referral marketing is the holy grail when it comes to B2B sales. If you’re lucky enough to get a steady stream of recommendations coming your way, then your results are going to skyrocket. Generating leads through word of mouth is basically about having customers, past and present, along with fans and ambassadors of the brand, out there spreading your message for you. Even if the only marketing you achieve is referral marketing, [...]

14 10, 2019

Yell’s national aspiring managers programme has an exceptional first year

By |2019-10-14T07:21:32+00:00October 14th, 2019|Yell|0 Comments

Amplify is Yell’s first national talent programme for aspiring managers. The programme helps our staff to become leadership-ready by learning and applying foundation management skills in the workplace. Read more here:

14 10, 2019

Yell Staff Spotlight: Maria Bowtell, Team Manager, Scarborough

By |2019-10-14T07:20:33+00:00October 14th, 2019|Yell|0 Comments

Maria Bowtell is a Team Manager at our Scarborough office who joined Yell in 2014. She started as a Digital Specialist and quickly progressed into a team manager role. I caught up with Maria to find out about her Yell journey and her working life at our Scarborough contact centre. Read more here:

14 10, 2019

How to grow your career at Yell’s Belfast office

By |2019-10-14T07:19:39+00:00October 14th, 2019|Yell|0 Comments

Yell’s Belfast office has been a key business in the centre of Northern Ireland’s capital city since 2004. Our Donegal Square offices are home to digital sales consultants and our learning and development team. To find out what life is like in our Donegal Square office, Yell Careers talk to three of our Belfast team members about what their jobs involve, how they got started at Yell and how their careers [...]

14 10, 2019

Yell expands its digital footprint in Belfast

By |2019-10-14T07:18:43+00:00October 14th, 2019|Yell|0 Comments

Yell is recruiting 40 telesales executives to join their Belfast Donegal Square offices. Read more here:

14 10, 2019

Interact – Engage – Influence

By |2019-10-14T07:14:58+00:00October 14th, 2019|Will Offen|0 Comments

There is an old saying; “People Buy from People”. Old and nonetheless true – but what exactly does it mean? So-called ‘rapport’ building techniques are a prominent feature in most training courses and are promoted constantly by sales managers and the like, but is this getting to the heart of what is meant by the saying? Do people take advice from a consultant, or do business with a salesperson, because they [...]

14 10, 2019

You cannot be SERIOUS!!

By |2019-10-14T07:13:55+00:00October 14th, 2019|Will Offen|0 Comments

I am guessing that most of us have heard that first impressions count, right? We know (or should know) that the first few seconds of any meeting impacts massively on any interaction – and will set a base on which the success of further interaction will rely. We will also know that we have just a few seconds to create the image we wish to portray and that in this few [...]

14 10, 2019

Client Values

By |2019-10-14T07:12:42+00:00October 14th, 2019|Will Offen|0 Comments

I didn’t recognise it at the time, somewhere, somehow I had transited out of the condition of self-centered ‘salesman’. I had metamorphosed, developed greater awareness and thus, over time, a real understanding of ‘Client Values’ and the massive importance of client centric awareness. More importantly, I came to understand that Client Values are the core, the vital center of sales success. Read more here:

14 10, 2019

I have a confession to make – I have shed more than a few tears today!

By |2019-10-14T07:11:37+00:00October 14th, 2019|Will Offen|0 Comments

It’s 16th March 2027, today is my 80th birthday and I have received so many wonderful messages I could not help but shed some tears of happiness. But I have another confession, I am worried about the next ten years, I have so much I want to do! I’m worried because I have ‘finished’ my project – the one that I started on this day in 2017 – and I simply [...]