Lead Forensics

Most businesses fall into one of two categories, following either a business-to-business (B2B), or business-to-consumer (B2C) model. But with all the digital advances that have been made in recent years, things are changing and different models are starting to emerge. Business-to-consumer-to-business (B2C2B) is one very intriguing new way of marketing a product, which is growing in popularity. This is how it works – a business will begin by “selling” to employees [...]

Referral marketing is the holy grail when it comes to B2B sales. If you’re lucky enough to get a steady stream of recommendations coming your way, then your results are going to skyrocket. Generating leads through word of mouth is basically about having customers, past and present, along with fans and ambassadors of the brand, out there spreading your message for you. Even if the only marketing you achieve is referral marketing, [...]