4 06, 2019

Coca-Cola European Partners

By |2019-06-04T07:26:07+00:00June 4th, 2019|Partner Content, Showpad|0 Comments

As the one of the most recognizable brands in the world, Coca-Cola is at an advantage: All of its potential customers are familiar with its products. The sales team does not have to educate buyers about the product and instead, they’re challenged to connect emotionally with prospects and deliver an exceptional buyer experience. Read more here:

4 06, 2019

What is Sales Coaching? Sales Enablement Defined

By |2019-06-04T07:25:02+00:00June 4th, 2019|Partner Content, Showpad|0 Comments

What are your sales representatives’ goals? Some include closing deals, hitting quotas, and generating revenue, which seems straightforward enough, but the path to reaching those goals isn’t as clear. A combination of content, training, and ongoing sales coaching is needed to drive reps’ success. Read more here:

4 06, 2019

Improve sales and marketing alignment with this key strategy

By |2019-06-04T07:24:01+00:00June 4th, 2019|Partner Content, Showpad|0 Comments

It’s no secret that your sales and marketing teams each play a critical role in the success of your organization. While the performance of each individual team is certainly important, what’s even more impactful on your organization’s maturity is the way these two teams collaborate to better meet the changing expectations of buyers. Read more here:  

4 06, 2019

Sales and Marketing Alignment Engagement Platforms: Sales Enablement Defined

By |2019-06-04T07:22:37+00:00June 4th, 2019|Partner Content, Showpad|0 Comments

Sales engagement platforms are no longer “nice to have;” they are a requirement for mature sales organizations that provide personal experiences for their buyers. With new sales engagement platforms designed to streamline sales processes being constantly introduced into the market, it can be overwhelming for sales enablement teams to decipher one from the other to determine which to select for their organization. Read more here:

16 04, 2019

Sales enablement: why it matters, and how to get started

By |2019-06-04T06:55:22+00:00April 16th, 2019|Partner Content, Showpad|0 Comments

There are currently more than 350 vacancies in the UK listed on job search website Indeed with ‘sales enablement’ in the role title or description. This number will no doubt rise as the kind of relationship B2B buyers want to have with vendors continues to evolve. A relatively new discipline, sales enablement is fundamentally about equipping teams with the tools, content, knowledge and skills they need to build engagement with buyers, [...]

20 03, 2019

Showpad Introduces Unified Sales Enablement Platform

By |2019-06-04T06:54:40+00:00March 20th, 2019|Partner Content, Showpad|0 Comments

Showpad Introduces Unified Sales Enablement Platform, Combining Sales Content Delivery with Training and Coaching in a Single User Experience All-in-one platform will help turn mid performers into top sales reps London, UK (Embargo, Tuesday March 19, 2019 1300 GMT) – Global sales enablement leader Showpad today launched the Showpad Sales Enablement Platform, which unifies sales content, training and coaching into a single, powerful platform designed for the modern seller. With the [...]

25 09, 2018

Build a better buyer experience: How to sell the way people want to buy

By |2019-06-04T06:55:45+00:00September 25th, 2018|Partner Content, Showpad|0 Comments

The expectations of B2B buyers are changing, in line with our experiences as consumers. We’re used to services like Netflix, Amazon and Spotify, which give us access to content and services whenever and wherever we want them, as well as a great customer experience. Today’s B2B buyers are also doing extensive research on their own, with three quarters spending up to 20 hours researching before they even contact a vendor, according [...]