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30 05, 2019

The Pricing Forum 2019

By |2019-05-30T17:34:34+00:00May 30th, 2019|Member Content, Simon-Kucher|0 Comments

For the first time ever, the 2019 Simon-Kucher & Partners Pricing Forum expanded to two days, welcoming a record 220 senior delegates to a packed event. The event boasted over a dozen external speakers from cutting-edge industry leaders including DAZN, Big Bus Tours, Livingbridge, the Financial Times and many more. Through various presentations, panel debates, case study sessions and roundtable discussions, the 23rd and 24th May 2019 was an opportunity to [...]

10 10, 2018

Sales series part 3: Translating customer-centric strategies into success

By |2018-11-20T06:28:05+00:00October 10th, 2018|Member Content, Simon-Kucher|0 Comments

  The ultimate goal of every company is to stay attractive to its customers and maximize their lifetime value, but developments in the digital age make it increasingly difficult to stay on top. Customers’ now enjoy limitless options and transparency, and their demands extend far beyond product and price. One important way companies can differentiate themselves from the competition is to provide a personalized and compelling experience that attracts customers and [...]

3 10, 2018

Sales series part 2: Hybrid sales structures: State-of-the-art tools for a people business

By |2018-11-20T06:30:48+00:00October 3rd, 2018|Member Content, Simon-Kucher|0 Comments

Digitalization in sales is a hot topic and is leading to unavoidable changes for industrial companies. From designing the portfolio and determining the optimal monetization model, to deciding on the right go-to market approach, it will have a profound impact on all business levels. Data-based and predictive analyses are growing in importance, many back-office tasks are being automatized, and new digital competitors are entering the market. It’s only natural industrial companies [...]

25 09, 2018

Sales series part 1: Reengineering your sales DNA

By |2018-11-20T06:31:19+00:00September 25th, 2018|Member Content, Simon-Kucher|0 Comments

  Building a company completely geared towards the customer – a high-functioning sales organization responsive to the market and able to anticipate future customer needs - requires approaching sales from a new angle. Read part 1 of our expert blog series #SalesinaDigitalAge. What does your sales organization say about you? Indeed, sales should be embedded into a company’s very genetic code — dictating your value proposition to the customer at every [...]