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4 11, 2020

As if by Magic

By |2020-11-04T08:04:14+00:00November 4th, 2020|Sales & Marketing|0 Comments

I am always amazed at how little resources some businesses allocate to proposals. It’s as if they believe in the proposal pixie – that lesser-known species that lives under the stairs and magically produces proposals overnight. Proposal pixies are well known to exist on a diet of cold pizza and precious little respect. Download and Read the Full Article Here

18 10, 2019

When will brands quit selling out in seasonal sales?

By |2020-08-20T10:26:51+00:00October 18th, 2019|Sales & Marketing, The Drum|0 Comments

There is a great way to downgrade your brand fast. Participate in every retail sale opportunity you can possibly find, dump your stock at ridiculous prices and insult your loyal, (over) paying customers while you’re at it. Winter rebates, summer sales, spring bonanza, autumn action, crazy days, this season’s sizzling sales festival: join in, lower your brand’s standards and lose its status and appeal. Read more here:

18 10, 2019

Facebook falls from the top ten Best Global Brands list

By |2020-08-20T10:28:15+00:00October 18th, 2019|Sales & Marketing, The Drum|0 Comments

The value of Facebook’s brand continues to erode, down by a fifth in two years, according to the ‘Best Global Brands’ list compiled annually by Interbrand. To form brand valuations, Interbrand analyses the financial performance of 2,000 brands, the role their brands play in purchase decisions and their ability to create “loyalty and, therefore, sustainable demand and profit into the future”. Read more here:

18 10, 2019

The 21 Best Live Chat Software Tools of 2020

By |2020-08-20T10:30:16+00:00October 18th, 2019|Hubspot, Sales & Marketing|0 Comments

The way we interact with people is changing, both in our personal and professional lives. When we send text messages to friends and emails to colleagues, we expect a quick reply. And whether we're instant messaging a co-worker or chatting with customer support on our favorite website, we often get a response instantly. Read more here:

17 10, 2019

E-books Go Out of Fashion As Book Sales Revive

By |2020-08-20T10:32:30+00:00October 17th, 2019|Sales & Marketing, Time|0 Comments

British book stores have good news for bibliophiles, reporting that more people have been buying physical books recently. What’s more, sales of e-readers have apparently slumped according to their reports. Waterstones, a U.K. book store chain which also sells Amazon’s Kindle, told the Financial Times that demand for the e-reader has all but disappeared. Read more here:

17 10, 2019

Organic Food Sales on the Rise

By |2020-08-20T10:33:24+00:00October 17th, 2019|Sales & Marketing, Time|0 Comments

Sales of the additive-free offerings surged 11.5% in 2013, to $35.1 billion, according to the Organic Trade Association. That represents the sector’s strongest sales in five years, and the OTA is predicting 12% growth in 2014, the website Food reports. While organic items used to be limited to upscale retailers like Whole Foods and other niche retailers, the products have gone mainstream in recent years. Walmart started offering organic products [...]

17 10, 2019

5 Reasons Streaming Is Making DVDs Extinct

By |2020-08-20T10:36:41+00:00October 17th, 2019|Sales & Marketing, Time|0 Comments

Science tells us that the dinosaurs lasted almost 200 million years, though if we look it up their lifespan on the Internet Movie Database, it’s documented that Dinosaurs had just a scant four season run. But thanks to DVDs, fans of this pre-historic sitcom can relive the yucks forever. Well, not really. DVDs are going the way of both the dinosaurs and Dinosaurs, and no one seems all that upset about [...]

17 10, 2019

Here’s Why Music Lovers Are Turning to Vinyl and Dropping Digital

By |2020-08-20T10:37:43+00:00October 17th, 2019|Sales & Marketing, Time|0 Comments

According to data released last week by Nielsen Soundscan, more than 9.2 million vinyl records were sold in the U.S. last year, marking a 52% increase over the year before. The Wall Street Journal also reports that the vinyl sales are the highest numbers recorded by SoundScan since the music industry monitor started tracking them back in 1991. Meanwhile, data from the British Phonographic Industry revealed that for the first time [...]

17 10, 2019

Chocolate Sales: A Sweet Spot in the Recession

By |2020-08-20T10:39:17+00:00October 17th, 2019|Sales & Marketing, Time|0 Comments

It is just days before Easter and housewife Laure Bertini walks the aisles of the Manor supermarket in downtown Geneva, looking for holiday treats. "Chocolate will always be at the top of my shopping list, regardless of the economy," she says, filling her cart with gold-foil-wrapped chocolate bunnies from the Swiss maker Lindt. Read more here:,8599,1890565,00.html

17 10, 2019

5 Reasons People Aren’t Buying Tablets Anymore

By |2020-08-20T10:40:30+00:00October 17th, 2019|Sales & Marketing, Time|0 Comments

First, some perspective: the tablet industry is still huge. Gartner predicts that over 250 million tablets will ship worldwide by the end of 2014, an impressive figure for any consumer electronics device not named “smartphone.” But there’s reason for tablet makers to be worried. Sales are “crashing” at Best Buy and iPad sales are down year-over-year, a disappointing reversal after three years of explosive growth. Read more here: