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18 10, 2019

Marvel exec blames diverse characters for slump in sales

By |2020-08-20T09:48:37+00:00October 18th, 2019|Mental Health, The Drum|0 Comments

Marvel Comics, which has been praised for its adoption of diverse characters in recent years, has said these characters are responsible for killing its sales. Speaking at the Marvel Retailer Summit last week, David Gabriel, vice-president of sales, said readers “were turning their noses up” at anything that was not a core Marvel character. Read more here: https://www.thedrum.com/news/2017/04/04/marvel-exec-blames-diverse-characters-slump-sales

18 10, 2019

When will brands quit selling out in seasonal sales?

By |2020-08-20T10:26:51+00:00October 18th, 2019|Sales & Marketing, The Drum|0 Comments

There is a great way to downgrade your brand fast. Participate in every retail sale opportunity you can possibly find, dump your stock at ridiculous prices and insult your loyal, (over) paying customers while you’re at it. Winter rebates, summer sales, spring bonanza, autumn action, crazy days, this season’s sizzling sales festival: join in, lower your brand’s standards and lose its status and appeal. Read more here: https://www.thedrum.com/opinion/2019/10/08/when-will-brands-quit-selling-out-seasonal-sales

18 10, 2019

Why retailers need to embrace cloud computing for growing sales

By |2020-08-21T12:43:42+00:00October 18th, 2019|Sales Technology & AI, The Drum|0 Comments

There is lots of talk today about cloud computing being used for enhancing the performance for retailers’ websites, and the cloud vendors – Google, Microsoft and Amazon Web Services – are all spending a lot of time and money getting retailers excited about the new tech. But what is the low-hanging fruit that retailers should be plucking to reap the benefits of cloud computing? Read more here: https://www.thedrum.com/opinion/2019/07/29/why-retailers-need-embrace-cloud-computing-growing-sales

18 10, 2019

Facebook falls from the top ten Best Global Brands list

By |2020-08-20T10:28:15+00:00October 18th, 2019|Sales & Marketing, The Drum|0 Comments

The value of Facebook’s brand continues to erode, down by a fifth in two years, according to the ‘Best Global Brands’ list compiled annually by Interbrand. To form brand valuations, Interbrand analyses the financial performance of 2,000 brands, the role their brands play in purchase decisions and their ability to create “loyalty and, therefore, sustainable demand and profit into the future”. Read more here: https://www.thedrum.com/news/2019/10/17/facebook-falls-the-top-ten-best-global-brands-list

18 10, 2019

The Unexpected Philosophy That Led Me to My Biggest Closed Deals Ever

By |2020-08-20T12:49:55+00:00October 18th, 2019|Entrepreneur, Sales Neuroscience|0 Comments

As a startup entrepreneur, you may be acting as your own "sales team," so you’ve probably noticed that we're in a demanding time for sales. Even the artificial intelligence tools proliferating, to boost efficiency and productivity, can't solve everything: Hubpot’s State of Inbound report, for instance, found 40 percent of full-time sales professionals surveyed saying that they're having trouble just getting responses from prospects. Read more here: https://www.entrepreneur.com/article/336671

18 10, 2019

The 3 Types of Freedom Affluent Shoppers Are Craving

By |2020-08-20T12:51:05+00:00October 18th, 2019|Entrepreneur, Sales Neuroscience|0 Comments

There are, I think, three kinds of liberty: day-to-day liberty, lifestyle liberty and mental or emotional liberty. I’d like you to consider each one as something you may be able to deliver through your products, services or business. Read more here: https://www.entrepreneur.com/article/333598

18 10, 2019

4 Trends in Sales Tech That Will Determine Success in 2020

By |2019-10-18T04:21:38+00:00October 18th, 2019|Entrepreneur|0 Comments

Everyone wants to sell more, but not everyone does succeeds. With so many new sales tools flooding the market, growing companies struggle to distinguish the genuinely helpful from the borderline useless. No company has unlimited time and money to test every tool to determine which ones work best. Instead of following the process of elimination, businesses should work to improve specific areas within their sales processes. Focusing on function helps sales [...]

18 10, 2019

10 Easy Steps for Making Social Media a Key Part of Marketing to Affluent Prospects

By |2020-08-21T12:44:43+00:00October 18th, 2019|Entrepreneur, Sales Technology & AI|0 Comments

No doubt you can find information on how to set up any social media network out there. But here are a few things you’ll want to do no matter what platform(s) you choose to market your business on. Read more here: https://www.entrepreneur.com/article/333599

18 10, 2019

The Real Reason Sales and Marketing Teams Use AI

By |2020-08-21T12:46:54+00:00October 18th, 2019|Entrepreneur, Sales Technology & AI|0 Comments

Did you know that only one percent of cold calls even lead to an appointment, according to a popularly cited study by Baylor University's Keller Center for Research? The problem with cold calling is that it lacks a personal touch. Most of the time, the sales rep doesn’t offer anything the customer wants, because they don’t know what they want. Read more here: https://www.entrepreneur.com/article/337870

18 10, 2019

The 21 Best Live Chat Software Tools of 2020

By |2020-08-20T10:30:16+00:00October 18th, 2019|Hubspot, Sales & Marketing|0 Comments

The way we interact with people is changing, both in our personal and professional lives. When we send text messages to friends and emails to colleagues, we expect a quick reply. And whether we're instant messaging a co-worker or chatting with customer support on our favorite website, we often get a response instantly. Read more here: https://blog.hubspot.com/sales/best-live-chat-software