One of Britain’s leading merchants, Howarth Timber, recently conducted a transformation of their National Sales function. As a result they required a sustainable development programme for their annual Graduate Sales intake as well as their External Sales teams. It was essential that the programme was bespoke and designed with specific industry knowledge. BESMA Award winners Reed Consultants were selected as the lead supplier to design and deliver both programmes. Having over 5 years in Sales Learning and Development coupled with a vast experience in the Builders Merchant sector Sue Reed (Director) led the successful design and implementation.

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