Buyer Persona

/Buyer Persona

Buyer Persona

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A term used by marketers for fictional, generalised profiles of ideal customers. Having a buyer persona is absolutely necessary to help a company set goals, and understand how to attract and convert those leads into potential customers. A complete buyer persona profile includes approximate age, job description and pain points.

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By |2018-03-09T11:49:24+00:00March 9th, 2018|Comments Off on Buyer Persona

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