Denise Lee Yohn2018-12-05T09:09:00+00:00

Through her expertise and personal approach, Denise has become an in-demand keynote speaker inspiring business leaders around the world to build great brands and exceptional organizations. Her keynote presentations have captivated international audiences at conferences including TEDx, the Consumer Electronics Show, The Art of Marketing, the National Restaurant Show, and American Marketing Association, among others, and at corporate events for Facebook, Lexus, eBay, and more.


3 Secrets to a Successful Book Launch

My new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, has only been out for a couple of weeks now but it’s already looking like a great success.  It’s gotten nearly 50 reviews with a 4.9 rating and been the #1 new release in a couple of categories on Amazon. Read more here

March 12th, 2019|0 Comments

LinkedIn Top Companies Have These Three Things In Common

LinkedIn Top Companies 2018 list, published just a couple of weeks ago, includes the companies that we all expect (#6 Apple and #46 Starbucks); but it also features some surprising ones, including Uber (#12), Dell (#17), and PwC (#25).  So I conducted an analysis to see if there are any commonalities among the list of top employers and what I found surprised me. Read more here

March 12th, 2019|0 Comments

How I Did It: Choosing a Book Title

Writing a book can be tedious and grueling at times.  Having written three books, I can attest that organizing all those ideas in your head and then conveying them in written word, 60,000+ words actually, is not for the faint of heart.  But one of the hardest parts of writing a book is choosing a book title. Read more here

March 12th, 2019|0 Comments

Does Self-Help Work for Business Teams?

Most people readily agree that self-help works for individuals, but does self-help work for business teams?  Consultants Al Cini and Mark Iorio say yes — emphatically. They are the founders of the Brand and Culture Alignment Toolkit (BCAT) and they’ve successfully taken more than 1500 participants in groups of all kinds and sizes through a self-help-style process of improving their outcomes and teamwork. Read more here

March 12th, 2019|0 Comments

What Is a Brand

When people ask me to define “brand,” I say, “A brand is what you do and how you do it.”  This might not be the most common definition of what a brand is, but the one I use because it’s shorthand for the business school definition of a brand:  a product or service’s value that is delivered to its customers, and the way of doing business that is the basis of a company’s relationships with [...]

March 12th, 2019|0 Comments

Brands To Watch In 2019

According to the Chinese zodiac, 2019 is the year of the pig--which usually means a spirit of relaxation and enjoyment. It’s unlikely, though, that all brands will enjoy a happy, prosperous 2019.  Many will undergo significant changes; others will face challenges from category disruption and stiff competition. And all will have to figure out how to navigate an economy that will likely end up slowing down in the back half of the year.  Here’s the [...]

December 5th, 2018|0 Comments