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Your brand’s tone of voice: It’s what you say and how you say it
When it comes to building a brand, the power of language is something that’s often underestimated. Sure a lot of time might be spent coming up with the perfect tagline or product description, but taking the steps to create and stick to a tone of voice will take your brand [...]
Brands To Watch In 2019
According to the Chinese zodiac, 2019 is the year of the pig--which usually means a spirit of relaxation and enjoyment. It’s unlikely, though, that all brands will enjoy a happy, prosperous 2019. Many will undergo significant changes; others will face challenges from category disruption and stiff competition. And all will [...]
How to Write a Social Media Marketing Strategy
If you’re a Goliath, you can rely on shouting louder than all of your competitors. If you’re a David, you need to be smarter. When you don’t have access to limitless resource, efficiency is everything. At Born Social, we work with Davids. Over the years, we’ve spent a lot of [...]
The art of delicate disruption. Why you don’t need to put people on Mars to be an innovator
When we think of innovation, we naturally think of headline-grabbers like Elon Musk, Mark Zuckerberg, Jeff Bezos and co. Whether it’s building colonies on Mars or inadvertently disrupting democracy, these innovation celebrities get a disproportionate amount of the limelight. Sadly, this skews the perception of how meaningful innovation actually works. [...]
5 Ways To Win At Facebook Advertising
Facebook advertising is in a golden age. Earlier this year, Facebook announced their 2 millionth advertiser had registered to help make up the majority of the £20.9 billion revenue they took globally in 2016. As it gets easier and easier for businesses to advertise on Facebook, it ironically becomes harder [...]
Take Your Strategy to New Heights with Social Listening
Social media has presented numerous opportunities for brands to drive further engagement by truly understanding their audience’s needs. To get ahead in the social media race, you need to get to grips with your target audience first - namely who they are and what they’re talking about. There’s a goldmine [...]
I see dead businesses
Back in March we were lucky enough to take a trip over to Texas for SXSW, where we caught some talks by seriously inspirational speakers. One of them was Ray Kurzweil. He’s a Director of Engineering at Google, creator of a bunch of cool innovations and a startlingly accurate futurist, [...]
Q&A: Sales focus brings welcome cheer to brewing industry
The brewing industry has faced tough times with pub closures and changes in consumer tastes, so Adnams promoted its sales director Andy Wood to lead a major company transition You joined the Adnams board in 2000 as its sales and marketing director. Where did you sit in the pecking order? I [...]
2 Years of Instagram Stories: A look back at everyone’s favourite feature
It's hard to imagine life without them, but last month marked 2 years since the birth of Instagram Stories, and given the impact the feature has had on users and brands alike, it's surprising there was no cake. Once criticised for being a ‘Snapchat rip-off’, Stories now has over 400 [...]
5 startups you’ve never heard of who are about to change the world
If you caught my I see dead businesses the other week then you know it’s time we all took an honest look at the value we offer our customers. It’s that. Or RIP. Too often I see business leaders walking around in a daze, unaware their business is heading for [...]
RFID technology is boosting sales and customer engagement for retailers
The technology is not new, but radio-frequency identification is the latest thing to hit the shelves Fashion retailer River Island is attaching radio-frequency identification (RFID) tags to every item of clothing it stocks. The tags enable a store’s staff to identify all items of clothing on the shop’s shelves and racks, and in [...]
Putting sales at the heart of strategy
Putting sales at the heart of strategy Ascending with the pivotal importance of customer data, sales teams are increasingly calling the shots in the boardroom In the 1980s, finance was sexy. High-rolling City beasts like Peter de Savary and Tiny Rowland thrilled the public with galactic deals, stock market launches [...]