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Chris Lyons, an Operating Director at Michael Page, offers expert advice on how businesses can ensure they are encouraging the best results out of their employees by improving their company culture:
The workplace environment is key to ensuring employee satisfaction and plays a huge part in motivating employees to achieve their goals and meet their targets. The questions that all businesses should ask themselves is, do they offer their employees a work culture that reflects the company’s core values and beliefs? [...]
10 Coaching Questions That Work In Every Conversation
When coaching, finding the right question at the most appropriate time is a skill, mindset and an art, which often makes the coaching process difficult. Even with daily pressures and tight schedules, when supporting others, there are always baseline facts you need to know in every situation to ensure the [...]
Shopping on Instagram: Six Thoughts
Since the announcement last week that Instagram will be rolling out shoppable tags, I’ve been thinking a lot about what this means for the platform. Forgive me for what is more of a stream of consciousness than a cohesive narrative — these are six thoughts about what the feature means for Instagram, [...]
Your brand’s tone of voice: It’s what you say and how you say it
When it comes to building a brand, the power of language is something that’s often underestimated. Sure a lot of time might be spent coming up with the perfect tagline or product description, but taking the steps to create and stick to a tone of voice will take your brand [...]
Brands To Watch In 2019
According to the Chinese zodiac, 2019 is the year of the pig--which usually means a spirit of relaxation and enjoyment. It’s unlikely, though, that all brands will enjoy a happy, prosperous 2019. Many will undergo significant changes; others will face challenges from category disruption and stiff competition. And all will [...]
How to Write a Social Media Marketing Strategy
If you’re a Goliath, you can rely on shouting louder than all of your competitors. If you’re a David, you need to be smarter. When you don’t have access to limitless resource, efficiency is everything. At Born Social, we work with Davids. Over the years, we’ve spent a lot of [...]
The art of delicate disruption. Why you don’t need to put people on Mars to be an innovator
When we think of innovation, we naturally think of headline-grabbers like Elon Musk, Mark Zuckerberg, Jeff Bezos and co. Whether it’s building colonies on Mars or inadvertently disrupting democracy, these innovation celebrities get a disproportionate amount of the limelight. Sadly, this skews the perception of how meaningful innovation actually works. [...]
5 Ways To Win At Facebook Advertising
Facebook advertising is in a golden age. Earlier this year, Facebook announced their 2 millionth advertiser had registered to help make up the majority of the £20.9 billion revenue they took globally in 2016. As it gets easier and easier for businesses to advertise on Facebook, it ironically becomes harder [...]
Take Your Strategy to New Heights with Social Listening
Social media has presented numerous opportunities for brands to drive further engagement by truly understanding their audience’s needs. To get ahead in the social media race, you need to get to grips with your target audience first - namely who they are and what they’re talking about. There’s a goldmine [...]
I see dead businesses
Back in March we were lucky enough to take a trip over to Texas for SXSW, where we caught some talks by seriously inspirational speakers. One of them was Ray Kurzweil. He’s a Director of Engineering at Google, creator of a bunch of cool innovations and a startlingly accurate futurist, [...]
Q&A: Sales focus brings welcome cheer to brewing industry
The brewing industry has faced tough times with pub closures and changes in consumer tastes, so Adnams promoted its sales director Andy Wood to lead a major company transition You joined the Adnams board in 2000 as its sales and marketing director. Where did you sit in the pecking order? I [...]
2 Years of Instagram Stories: A look back at everyone’s favourite feature
It's hard to imagine life without them, but last month marked 2 years since the birth of Instagram Stories, and given the impact the feature has had on users and brands alike, it's surprising there was no cake. Once criticised for being a ‘Snapchat rip-off’, Stories now has over 400 [...]