We’re Born Social and we do social media for David’s…not Goliaths. We are an award winning social media agency founded 7 years ago to help ambitious and growing brands. If you believe, like we do, in out-thinking rather than out-spending, then you are a David.
And we want to meet you.
We are a young team of digital specialists who grew up in the age of social media; we were, quite literally, Born Social.
Read more at https://www.bornsocial.co.uk/
Since the announcement last week that Instagram will be rolling out shoppable tags, I’ve been thinking a lot about what this means for the platform. Forgive me for what is more of a stream of consciousness than a cohesive narrative — these are six thoughts about what the feature means for Instagram, brands and marketers Source: https://www.bornsocial.co.uk/blog/shopping-on-instagram-six-thoughts Authored and contributed by: Born Social
If you’re a Goliath, you can rely on shouting louder than all of your competitors. If you’re a David, you need to be smarter. When you don’t have access to limitless resource, efficiency is everything. At Born Social, we work with Davids. Over the years, we’ve spent a lot of time refining our thinking on the best way to approach social strategy for them. The result is what we call the Strategy Cycle. Source: https://www.bornsocial.co.uk/blog/how-to-write-a-social-media-marketing-strategy Authored [...]
Facebook advertising is in a golden age. Earlier this year, Facebook announced their 2 millionth advertiser had registered to help make up the majority of the £20.9 billion revenue they took globally in 2016. As it gets easier and easier for businesses to advertise on Facebook, it ironically becomes harder and harder for them to do it well. Source: https://www.bornsocial.co.uk/blog/5-ways-to-win-at-facebook-advertising Authored and contributed by: Born Social
Social media has presented numerous opportunities for brands to drive further engagement by truly understanding their audience’s needs. To get ahead in the social media race, you need to get to grips with your target audience first - namely who they are and what they’re talking about. There’s a goldmine of data in the public domain from the two way conversations taking place on social media. This makes it easier than ever for companies to [...]
It's hard to imagine life without them, but last month marked 2 years since the birth of Instagram Stories, and given the impact the feature has had on users and brands alike, it's surprising there was no cake. Once criticised for being a ‘Snapchat rip-off’, Stories now has over 400 million daily users. To celebrate, we’re looking back at the Story so far (pun intended) and the updates that, as Chris Cox said, set the [...]