We’re a branding and digital agency that’s been around since 2009. Founded on the principles behind the agile movement in the tech space, we produce creative work with speed and momentum so you can stay competitive in a digital first world. We work with clients of all different sizes and sectors from our studio in Shoreditch.
When it comes to building a brand, the power of language is something that’s often underestimated. Sure a lot of time might be spent coming up with the perfect tagline or product description, but taking the steps to create and stick to a tone of voice will take your brand the extra mile. Your brand’s tone of voice is the way your brand expresses itself in writing. It’s the ‘how you say it’ rather than [...]
When we think of innovation, we naturally think of headline-grabbers like Elon Musk, Mark Zuckerberg, Jeff Bezos and co. Whether it’s building colonies on Mars or inadvertently disrupting democracy, these innovation celebrities get a disproportionate amount of the limelight. Sadly, this skews the perception of how meaningful innovation actually works. Because disruption tends to happen in a much more subtle, nuanced and intelligent way than people think. It’s rarely a result of a mad idea [...]
Back in March we were lucky enough to take a trip over to Texas for SXSW, where we caught some talks by seriously inspirational speakers. One of them was Ray Kurzweil. He’s a Director of Engineering at Google, creator of a bunch of cool innovations and a startlingly accurate futurist, with a 30 year track record of dead-on predictions about the future of humanity. He is convinced that in just 11 years time machines will [...]
If you caught my I see dead businesses the other week then you know it’s time we all took an honest look at the value we offer our customers. It’s that. Or RIP. Too often I see business leaders walking around in a daze, unaware their business is heading for oblivion. I also meet a lot of entrepreneurs that are totally hyped by their ‘next-gen product’ but have no idea why they’re here or who [...]