Raconteur was founded on the conviction that the intelligent mass still value focused, high-quality content, expertly produced and beautifully designed. In an era when publishers are suffering from declining margins and forced to cut corners on their products, we have stubbornly gone against the tide and been resolutely committed to the strength of old publishing values such as editorship, quality long-form journalism, eye-catching design and striking photography. That’s why we obsess over cover illustrations, specialise in data journalism and infographics and only work with the most well-renowned editors, journalists and leading opinion makers – giving them the time and space to really tell stories and investigate areas in a leading way that matter in the 21st century.
Our DNA is based around passionately searching for ‘information gaps’ that allow us to create premium products that educate audiences and broaden perspectives. A mixture of our Special Reports, website and custom publishing division, allows us to constantly apply serious thought and consideration as to how we successfully bring first-class publishing into the new media era.
Our Publishing Values and leading editorial allow us to effectively reach and influence some of the most powerful decision makers worldwide.
The brewing industry has faced tough times with pub closures and changes in consumer tastes, so Adnams promoted its sales director Andy Wood to lead a major company transition You joined the Adnams board in 2000 as its sales and marketing director. Where did you sit in the pecking order? I was the new person; there’s no doubt about that. I was embraced and had the benefit of watching more experienced people who had been there [...]
The technology is not new, but radio-frequency identification is the latest thing to hit the shelves Fashion retailer River Island is attaching radio-frequency identification (RFID) tags to every item of clothing it stocks. The tags enable a store’s staff to identify all items of clothing on the shop’s shelves and racks, and in stockrooms and fitting rooms, using a remote RFID reader. Just switch on the reader and it sends out radio waves which identify a unique code [...]
Putting sales at the heart of strategy Ascending with the pivotal importance of customer data, sales teams are increasingly calling the shots in the boardroom In the 1980s, finance was sexy. High-rolling City beasts like Peter de Savary and Tiny Rowland thrilled the public with galactic deals, stock market launches and leveraged buy-outs. Ambitious kids wore pinstriped suits and slicked their hair back like a wannabe from the movie Wall Street. In the 1990s the tech [...]
Looking after today may not always take care of tomorrow’s business needs based on technological innovation and a data-literate workforce Artificial intelligence is set to revolutionise the sales process, augmenting the essential human touch Of all corporate functions, sales by its very nature is surely the most people-focused. While it may no longer involve quite as much face-to-face interaction as it once did, selling has remained emphatically a job for people rather than machines. However, artificial intelligence [...]
Looking after today may not always take care of tomorrow’s business needs based on technological innovation and a data-literate workforce Successful digital-age organisations and business leaders adroitly hit a strategic sweet spot: they sustain a strong company performance in the present while having the agility to focus on long-term development and sales goals. Sales are integral to sustainable growth strategies, but it is hard to keep one eye on the present with the other on the [...]
Attracting women into sales is a challenge being addressed by notable individuals and firms, but sales remains a male-dominated profession It’s an all too familiar picture. “I’ve literally lost count of the number of times I’ve been the only female on my team,” says Val Agnew, global account director at Verizon Enterprise Solutions, who was formerly a regional and global sales manager with BT. Read the rest of this post here >> https://www.raconteur.net/hr/debunking-the-sales-boysclub Authored and Contributed by: [...]
Gone are the days of the abrasive salesperson, a talking brochure who battered clients into buying – now sales must add value and deliver results for the client Willy Loman, a character from Arthur Miller’s play Death of a Salesman, would still recognise his industry if he walked into an office in the 21st century. “The mindset for many is still in the 1950s,” says Ian Price, business psychologist at Recludo Consulting. “I’m talking about how sales [...]