How do we as consumers like to be sold to?

Do we buy into brands and what make us devote such loyalty to those brands?

I have always firmly believed that what makes that difference in profits and loss across any sales process is how we, as consumers, are treated.

Sales as a profession still requires a human touch, something that AI can’t replicate.

And who’s responsible for that?

Well, I’d like to feel those responsible for that experience, that loyalty and success were at Judging Day.

Check out our Finalists here: https://www.ismprofessional.com/besma-2019-finalists/

Here’s to BESMA 2019.