If you’re a Goliath, you can rely on shouting louder than all of your competitors. If you’re a David, you need to be smarter. When you don’t have access to limitless resource, efficiency is everything.
At Born Social, we work with Davids. Over the years, we’ve spent a lot of time refining our thinking on the best way to approach social strategy for them. The result is what we call the Strategy Cycle.
Authored and contributed by: Born Social