Don’t miss your next edition of Winning Edge! 

Watch out for the latest edition of Winning Edge, the ISM’s superb magazine for sales professionals. It will be with you in March.

Celebrating BESMA success

In this edition we’ll be celebrating the success of the recent British Excellence in Sales Management Awards (BESMA).

Have you hit the ground running in 2018?

Have you started the year strongly – or could you do with a boost? Winning Edge is packed with news, information and practical advice for salespeople in all types and sizes of company. We have features on:

Sales performance – Carlton Brown puts forward a framework to transform sales performance
Negotiation – Simon Buzza provides the final two rules in his series of 12 key rules of negotiating
Relationship selling – Robert Spence says don’t just close a sale, because this is the best time to build a relationship
Charisma – Nikki Owen explains the importance of building magnetic, authentic relationships to grow sales
Sales proposals – Sarah Hinchliffe explains the value of making proposal win and loss reviews a standard practice
Sales presenting – Steve Campion suggests five steps to creating a compelling sales presentation
Future selling – Prof. Steven Van Belleghem says harnessing technology can protect tomorrow’s sales, while Huthwaite’s Karen Woodhead argues that, to succeed in future, sellers must retain their traditional personal touch.

As ever, there’s all the latest sales news and research trends, trenchant opinions from sales experts, practical advice and innovative technological aids for sales professionals.

We also keep you bang up to date with all the many benefits, services and events from the ISM.

Enjoy the magazine!