ISM Team Blog old2019-03-04T08:21:44+00:00

Keep up to date with the latest thoughts from The ISM Team

ISM Stress In Sales Report

Research has shown that sales was the largest sector to experience the most amount of work-related stress (Perkbox 2018 UK Workplace Stress Survey). This is due to several factors including working long hours to close a deal or working to ensure a high level of customer/client satisfaction. Stressful situations within sales can even be accepted as ‘Part of the Job’. Feeling a rush of adrenaline and endorphins when a major deal is closed provides [...]

By |April 4th, 2019|Categories: ISM Team, Rachael Bourke|0 Comments

ISM Partners with Highspot

The ISM is delighted to announce that it has partnered with Highspot as they prepare to host an event in London. Join the ISM and other sale enablement professionals at the Sales Enablement Soiree, a one-day event dedicated to all things sales enablement, taking place on 22 May 2019. Register here:

By |March 7th, 2019|Categories: Adam Brook, ISM Team|0 Comments

ISM Partners with Showpad

The ISM is thrilled to announce that it has partnered with Showpad as they prepare to host an event in London at Sea Containers London, April 4, 2019 - 9:00 am Market leaders from the Sales Enablement Society, Deloitte, SuccessFlow Digital and more will share the latest insights on Sales Enablement. Exponea will also talk about their journey to creating a better buyer experience. Register here:

By |March 7th, 2019|Categories: Adam Brook, ISM Team|0 Comments

ISM Midlands February 2019

The first of 2019’s Regional Events got off to a fantastic start. The event focused on ‘Optimising Sales CRM’ and we were delighted to be joined by two senior leaders from within the industry, Vicky Nisbet, Senior Regional Vice President of Salesforce and Kerry Nutley, BESMA Head Judge, who both delivered highly engaging and thought-provoking presentations. Vicky began the session discussing CRM good practice to drive sales which looked at the ‘fourth [...]

By |February 25th, 2019|Categories: ISM Team, Rachael Bourke|0 Comments

MENAA Awards supported by ISM

MENAA Awards 2018 On the 13th of December the ISM travelled to Dubai as a proud partner of the Middle East, North Africa Awards (MENAA 2018) held at the prestigious 7 - Star Burj Al Arab hotel. The ceremony is in its 5th year and recognises the achievements of a wide variety of companies from across the region within two award categories - “Best Business Leader” and “Customer Delight” of which companies [...]

By |January 7th, 2019|Categories: Adam Brook, ISM Team|0 Comments

My Member Journey with the ISM

“My Journey with the ISM”. Roger Bradburn, COO of the ISM I first joined the ISMM back on the 4th March 1986. Maggie Thatcher was Prime Minister and the country was enjoying the late 1980s “Yuppie” boom. I was working in sales for Bourns Inc, a California based electronics company. Their UK Managing Director, Philip Bullus, was a big fan of the ISMM and knew John Fenton, urged me to join, so [...]

By |December 19th, 2018|Categories: ISM Team, Roger Bradburn|0 Comments

ISM welcomes Yara UK as a new corporate partner

New formula for boosting sales The ISM is proud to announce an important new corporate partnership with Yara UK, the leading vehicle emission fluid business. Yara UK is best known for AdBlue, a fluid that can be added to diesel engine exhaust systems to reduce harmful nitrogen oxide emissions, with its key market among major road transport fleets. Paul Norman, Yara’s UK & Ireland Manager – Transport & Industry Reagents, a longstanding individual member [...]

By |December 4th, 2018|Categories: Dave millichap, ISM Team|0 Comments

ISM Welcomes BRE as a new Corporate Partner

The ISM is proud to announce BRE Group as an important new corporate partner. BRE is the world's leading building science centre, providing the training, publications, advice, and digital tools that enable construction professionals to work smarter. Miles Watkins, Group Business Development Director at BRE, is responsible for formulating commercial strategies that will further strengthen its presence in the UK and in its core overseas markets. He explains, “Our mission is to build a [...]

By |November 23rd, 2018|Categories: Dave millichap, ISM Team|0 Comments

ISM Scotland Launch

The launch of ISM Scotland proved to be a thriving success. Hosted at Edinburgh Business School, Heriot Watt University, sales professionals from around the region came to join us for an evening of networking and to share ideas as well as learn new tools to help develop themselves within their career. Our first presenter for the evening was multi award-winning speaker and pitch and presentation specialist Mel Sherwood, who delivered [...]

By |November 6th, 2018|Categories: ISM Team, Rachael Bourke|0 Comments

Rapport – why it’s so important and the magic ingredients for building it

Rapport is a word that every sales professional should know. It describes the relationship between you and each prospective customer. If you are able to build up a good rapport with a prospect, you will have an understanding between you. The relationship may involve trust or sympathy, and the two of you will be able to communicate your thoughts and ideas well. Why is rapport important in sales? Rapport isn’t just important in the [...]

By |October 30th, 2018|Categories: Adam Brook, ISM Team|0 Comments