ISM welcomes Cranfield School of Management as a new Corporate Partner

The ISM is proud to announce Cranfield School of Management as an important new corporate partner.

As a Financial Times Top 20 business school in Europe, Cranfield School of Management have been offering a range of executive education programmes for SMEs and established corporates for over 50 years. They are committed to helping professionals tackle their current business issues and build organisational and individual capability for the future.

The ISM and Cranfield’s synergy to raising the profile of the sales industry and providing educational opportunities for sales professional across the UK is clear. The collaboration aims to provide latest research and thought leadership, specialist webinars, speaking at regional events and exclusive offers to ISM members for executive development programmes*.

Adam Brook ISM Head of Marketing comments: “I am excited to announce a partnership that will see our members gain exclusive access to the phenomenal teachings that the University has to offer. As a former student at Cranfield University I have no hesitation in endorsing them and by extension their other training programmes.”

Cranfield explains: Sales organisations are changing, so should sales leadership and key account management. Over the last decade, sales leaders have witnessed unprecedented transformations, mainly driven by change in buying behaviour, technology, globalisation, and competition. These are forcing organisations to revisit sales strategies, structures and practices in a fundamental way.

For the past twenty years, Cranfield has been at the forefront of helping many organisations and professionals transform their sales practices across Europe. Through pioneering the development of this discipline through the Key Account Management Best Practice Club, Cranfield have worked with world leading businesses to adopt new frameworks and best practice to fully leverage key relationships and sales strategies.

Whether you want to maximise the full potential of your sales function, enhance your strategic leadership, effectively optimise your key account plans, or simply progress your career development to the next level, Cranfield’s portfolio of strategic sales programmes can help you achieve your goals.

Our programmes are designed to:

  • Guide you through using practical tools rather than simply transfer knowledge, making sure you have the ability to transfer these skills and tools immediately to your workplace.
  • Gain a critical understanding on real life customers so you leave the programme with tangible assets.
  • Exchange best practices with industry experts and peers.
  • Bring you our internationally recognised key account management and strategic sales research and thought leadership.

Discover how our executive development portfolio of strategic sales can help transform your organisation into customer-centric high-performing sales organisation. [}

*ISM Members are eligible for a discount on these courses. Contact

* Exclusive offers only apply to qualifying executive development programmes

About Executive Development at Cranfield School of Management

Let’s talk about developing your people…

Are you looking for the right development for a key individual in your team, or for yourself… or looking for a partner for a customised leadership programme?

Perhaps you’re about to design a new learning strategy for your organisation or developing a Corporate Academy? If you’re based in the UK you might want to talk about investing your Apprenticeship Levy. Whatever your executive development requirement, we will have a specialist who can help.

We are a team of 50 learning professionals focused on partnering with organisations around the world to develop their leaders, managers and talented high-potentials.

Embedded in a university that has been creating leaders in technology and management for over 70 years, we give you access to a network of multi-disciplinary thought leaders, key influencers and industry experts. Whatever your executive development requirement, our specialist team can help.

We are committed to helping our clients to tackle their current business issues and to build organisational and individual capability for the future.

Twitter [@CranfieldExec]

LinkedIn []

Blog []

Start your career development journey now – discover Cranfield Executive Development for business solutions and personal development. FIND OUT MORE []