Sales currently has no code of ethics for salespeople to follow.

ISM Chief Operating Officer, Roger Bradburn featured in Raconteur’s Special Report on Sales Performance in The Times.

A few days ago, we received a call to our office. The caller claimed to be a friend of mine and advised that the matter was urgent. After some interrogation, we found out that he was not a friend of mine and was trying to sell something we couldn’t possibly use. I am sure that many people reading this will have had similar experiences. To the population at large, salespeople have a bad reputation – and perhaps a justified one – and no discernible code of ethics.

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