Marvel Comics, which has been praised for its adoption of diverse characters in recent years, has said these characters are responsible for killing its sales.

Speaking at the Marvel Retailer Summit last week, David Gabriel, vice-president of sales, said readers “were turning their noses up” at anything that was not a core Marvel character.

Read more here: https://www.thedrum.com/news/2017/04/04/marvel-exec-blames-diverse-characters-slump-sales