NEWS

Press Release: Medicash announce new partnership with the Institute of Sales Management (ISM)

Leading health cash plan provider Medicash have teamed up with the ISM to provide professional recognition of their sales team’s existing experience and ethical approaches to providing healthcare insurance.

To achieve this, Medicash have become an ISM Corporate Partner committed to offering ISM membership to their sales force, along with the opportunity to contribute to their ongoing learning and development through the ISM’s Professional Sales Certification process.

Professional Sales Certification allows sales people to progress through the ISM membership tiers by completing a learning journey which requires evidence of key sales competencies to be assessed and developed. Feedback gained from an initial Sales Skills Assessment, benchmarked against sales professionals globally, will enable the team to identify their strengths and areas for development supported by a wealth of learning resources accessed through the ISM’s Learning Management System.

Members of the Medicash sales team who excel through the journey will be nominated for the ISM’s annual British Excellence in Sales Management Awards (BESMA) to be held at the Grosvenor House Hotel on October 26th to further recognise their achievements throughout the year.

2018 will also see many regulatory changes in the industry, including the introduction of the Insurance Distribution Directive which requires staff who sell, advise or transact insurance contracts to complete a minimum 15 hours of continuing professional development per year.

Paul Gambon, Sales and Marketing Director at Medicash said:

“We’re extremely proud of our teams’ skills, knowledge and ethics when discussing the benefits of health cash plans and have always been committed to ensuring that we work to the highest of standards. With the upcoming changes in regulation, we wanted to make sure that our team didn’t just meet the requirements but exceeded them. This partnership with the ISM not only provides our team with the resources to do that, it will also provide them with a Professional Sales Certificate and hopefully a place on the winners table at BESMA 2018.”

Dave Millichap, ISM Corporate Account Director adds:

“Raising the value of sales and sales professionals is core to the ISM’s mission. It is a pleasure to be working with Medicash who take the development of their sales people extremely seriously to ensure they are up to date with the latest ethical sales practices and levels of customer service. We look forward to supporting the team to grow and embed a culture of lifelong learning.”

For more information visit: https://www.ismprofessional.com

ISM Press Contact
Adam Brook
0203 8704949
abrook@ismprofessional.com

2018-07-25T07:35:44+00:00

About the Author:

In his role as Head of Marketing, Adam has overall responsibility for the planning, creation and delivery of marketing strategies to support the ongoing development and growth of the ISM across all markets. He will use his passion for data & analytics to drive marketing strategy and social engagement.
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