Will Offen is a Sales Professional and ISM Champion with four decades of international experience. His training and coaching programs have been seen by 1000’s worldwide and he has personally coached business improvement strategies in corporations and businesses in more than 50 cities and countries across the globe.
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Some know about ‘it’. Some talk about ‘it’. Some even try to practice ‘it’, although in my experience, mostly without enthusiasm or expertise. ‘it’ is extremely instrumental in sales success and ‘it’ is not used to any effect by the vast majority of salespeople. So, what exactly is ‘it’? Well, it could be called a theory, a philosophy, a technique or even an attitude. Whatever we call it however, it’s a vital element of any [...]
A couple of years ago I undertook a major re-focus in my business to make more use of the internet to reach a wider audience and gain greater impact. I confess, at the beginning of the change process, I began to feel I was going to need some kind of lobotomy to remove the old fashioned and outmoded principles and processes that I have practiced for the past 40 odd years that clearly had no [...]