Partner Content old2019-03-04T08:16:56+00:00

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Coca-Cola European Partners

As the one of the most recognizable brands in the world, Coca-Cola is at an advantage: All of its potential customers are familiar with its products. The sales team does not have to educate buyers about the product and instead, they’re challenged to connect emotionally with prospects and deliver an [...]

What is Sales Coaching? Sales Enablement Defined

What are your sales representatives’ goals? Some include closing deals, hitting quotas, and generating revenue, which seems straightforward enough, but the path to reaching those goals isn’t as clear. A combination of content, training, and ongoing sales coaching is needed to drive reps’ success. Read more here: https://www.showpad.com/blog/what-is-sales-coaching-sales-enablement-defined/

Improve sales and marketing alignment with this key strategy

It’s no secret that your sales and marketing teams each play a critical role in the success of your organization. While the performance of each individual team is certainly important, what’s even more impactful on your organization’s maturity is the way these two teams collaborate to better meet the changing [...]

Sales and Marketing Alignment Engagement Platforms: Sales Enablement Defined

Sales engagement platforms are no longer “nice to have;” they are a requirement for mature sales organizations that provide personal experiences for their buyers. With new sales engagement platforms designed to streamline sales processes being constantly introduced into the market, it can be overwhelming for sales enablement teams to decipher [...]

Learning & Developing

Over the past 3 years, ISM corporate partner Geberit, a Swiss multinational manufacturer of sanitary products, has invigorated its sales training approach so that today it meets the requirements of ISM qualifications and of the national training standards of which they form a part. The architect of the company’s UK [...]

How to Select The Right Training Course

Recognizing the need for training is an important first step in ensuring an organization achieves and maintains success. But the real challenge lies in knowing which training courses to choose from in order to reap the most benefits and provide the best return on your training investment. Read more: https://www.meirc.com/blog/human-resources-training/how-to-select-the-right-training-course [...]

Sales enablement: why it matters, and how to get started

There are currently more than 350 vacancies in the UK listed on job search website Indeed with ‘sales enablement’ in the role title or description. This number will no doubt rise as the kind of relationship B2B buyers want to have with vendors continues to evolve. A relatively new discipline, [...]

Setting yourself apart from the rest – how do you measure up?

One of things that sets out the best from the rest when it comes to winning bids and proposals is their drive to invest in success. It’s important to understand how you measure up against best practice and industry averages, as this helps hone your ability to develop winning proposals [...]

Showpad Introduces Unified Sales Enablement Platform

Showpad Introduces Unified Sales Enablement Platform, Combining Sales Content Delivery with Training and Coaching in a Single User Experience All-in-one platform will help turn mid performers into top sales reps London, UK (Embargo, Tuesday March 19, 2019 1300 GMT) – Global sales enablement leader Showpad today launched the Showpad Sales [...]

4 Future Needs Of Customers That Will Drive Your Business Processes

There are many forecasts of how the future will affect our businesses and each one of these reports has a slightly different perspective on the effects it will have, depending on your industry. What we need is a rule of thumb, or generic guidance, on what will affect us, regardless [...]

How To Stop Objections Before They Are Raised

It’s one of the most-frequently asked questions on our sales courses – ‘how do we overcome objections to our proposals?’ It’s often asked by salespeople who face similar concerns and objections in every call, almost becoming an expected retort for every call. Read more here Authored and Contributed by: MTD [...]