At AO we challenge the ordinary. We’re re-writing the rule book so we can do things better. This means thinking outside the box and being exceptional in everything we do. If you’re motivated, passionate and really want to make a difference, you’re going to fit right in.

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AO is crowned best Sales Team of the year!

We are so proud of our incredible Sales Teams for winning two BESMA awards! AO fought off competition from across the UK to win two prestigious awards, Best Sales Employer and Best Sales Team, at this year’s Institute of Sales Management BESMA Awards. The British Excellence in Sales Management Awards (BESMA for short) is the most prestigious sales awards in the UK which was established over 25 years ago. These awards are all about recognising [...]

October 13th, 2019|0 Comments

Read Mike’s success story as a Sales Graduate at

Back in 2014, I’d just received my master’s degree in Biology, and was seriously considering doing a PhD. I quickly realised that I wouldn’t be earning the same as some of my friends in sales until I was in my 50’s. was the best graduate sales position around, and could offer the most in terms of salary and the opportunity to build a career. When I started every manager was approachable and no question [...]

October 13th, 2019|0 Comments

Bradley Boynes – Graduate Sales Executive

Bradley graduated from MMU in 2018, with a degree in Business and Marketing. He joined AO as a Graduate Sales Executive in September 2018. In May 2019, Bradley started studying his post graduate qualifications with accredited by The Institute of Sales Management. The qualification trains our Graduates up to both A Level and Foundation degree in Sales. We asked Bradley about his qualification so far ... Read More:

October 13th, 2019|0 Comments

Electrifying Performance

AO, one of the UK’s leading online electrical retailers, celebrated a fabulous BESMA night, walking off with two awards: Sales Team of the Year (for companies with over 50 salespeople), and Best Sales Employer of the Year. Founded in 2000 as Appliances Online, AO has grown rapidly by offering customers the best possible experience. As Colin Woodfinden, AO’s sales training manager (pictured), explains, “We know that any success we have as a business stems entirely [...]

May 29th, 2019|0 Comments