Press Release: Aggregate and the Institute of Sales Management Announce Key Partnership
In today’s challenging trading conditions, businesses cannot afford to rest on their laurels and continue to use the same tried and tested mechanics. Rather, regular training and upskilling is vital to ensure they retain a competitive edge and future proof their business. Here, David Butterfield head of learning & development at Aggregate Industries, highlights the continued importance of training in the sales marketplace.
Understandably, the initial time and monetary investment required when it comes to training and development can often be a deterrent for businesses, particularly in times of hardship.
However, it is important to remember that people are a business’s greatest asset and ensuring that they reach their full potential is not only good for them as individuals but is also good for the business, often resulting in increased employee retention, improved production and profit. This is particularly important when it comes to ensuring a strong sales team, inherently being critical to business success.
At Aggregate Industries, for example, among other initiatives, we have invested heavily in offering the Institute of Sales Management (ISM) program to our UK sales division over the past three years.
One of the main reasons we introduced the programme was to further development the skill set of our sales team, so that they continue to grow within a challenging industry.
Taking an innovative approach to learning, our training solution lay in a fruitful three-way partnership with Growth Engineering, an award-winning learning technologies company, and the ISM. Together, we created the Aggregate Academy – an online learning portal offering a full library of high-quality ISMM Level 3 and 4 sales training content.
Ideal for our busy sales teams who simply can’t afford to take a day off the road, our Academy is made up of an e-library of sales modules – meaning participants can learn as and when they choose, as convenient. When combined with interactive workshops, the course provides an ideal environment for learning and achieving success.
As an added benefit, the introduction of the course for Aggregate Industries ensures that a universal platform has been created in which employees can discuss and debate ideas and issues surrounding their everyday roles.
The results really do speak for themselves. Since introducing the programme, the whole of our sales teams has become fully qualified, while there has been significant improvement in both skills and behaviour. Better still, there has also been a sense of pride injected across the team for achieving an accredited qualification, helping to inspire the team to excel and go the extra mile.
As part of ongoing relationship with ISM, we also regularly assess our teams linked to their Continuous Personal Development (CPD) plan to ensure that they are maintaining existing skills and knowledge, and keeping up with new developments.
It’s through experience that we all grow and develop skills and this really is the case in point when it comes to training. In an increasingly competitive marketplace, regular training should be considered as part of a business’s broader strategy and for the continued growth of the industry. In this way, investment in people rewards businesses with a real return on investment.
About the Aggregate Industries
We’re at the frontline of the construction and infrastructure industries, producing and supplying an array of construction materials. With over 330 sites and more than 4100 dedicated employees, we’re home to everything from aggregates, asphalt, ready-mixed concrete and precast concrete products. On top of that, we produce, import and supply materials for cement and offer national road surfacing and contracting services. A full range of products which will help you work sustainably, safely, professionally and profitably.
We’re also a proud member of LafargeHolcim, which is the leading global building materials and solutions company with around 90,000 employees in over 80 countries. It holds leading positions in all regions with a balanced portfolio of developing and mature markets.
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About the Institute of Sales Management
Now rebranded as the Institute of Sales Management, it exists to promote the professionalism and integrity of sales by providing internationally recognised learning opportunities, thought leadership, peer to peer guidance and advice and industry related news and information. The ISM will continue to concentrate its efforts on being the leading body for the sales industry, its people and organisations responsible for providing training and learning opportunities.
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