Q&A: Sales focus brings welcome cheer to brewing industry

The brewing industry has faced tough times with pub closures and changes in consumer tastes, so Adnams promoted its sales director Andy Wood to lead a major company transition

You joined the Adnams board in 2000 as its sales and marketing director. Where did you sit in the pecking order?

I was the new person; there’s no doubt about that. I was embraced and had the benefit of watching more experienced people who had been there much longer. It took me a period to understand the dynamic and contribute appropriately, but people were patient with me. The insight I was to bring in was from our customers, who I’d been with at the front line. I was able to provide a direct interface between customers and the board room, which was helpful.

Read the rest of this post here: https://www.raconteur.net/hr/sales-focus-brings-welcome-cheer-to-brewing-industry

Authored and Contributed by: Raconteur


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