The brewing industry has faced tough times with pub closures and changes in consumer tastes, so Adnams promoted its sales director Andy Wood to lead a major company transition

You joined the Adnams board in 2000 as its sales and marketing director. Where did you sit in the pecking order?

I was the new person; there’s no doubt about that. I was embraced and had the benefit of watching more experienced people who had been there much longer. It took me a period to understand the dynamic and contribute appropriately, but people were patient with me. The insight I was to bring in was from our customers, who I’d been with at the front line. I was able to provide a direct interface between customers and the board room, which was helpful.

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Authored and Contributed by: Raconteur