If you’re a confident communicator and enjoy the challenge of working toward targets, a career in sales may be perfect for you. Sales executives sell a company’s products and services to individuals, businesses and government organisations. Sales may be domestic (within the UK), international, or a combination of both.

As well as approaching potential customers with the aim of winning new business, sales executives strive to maintain good relationships with existing clients, gaining repeat business wherever possible. You may be put on a short induction course, covering knowledge of the company’s products, goods or services, as well as the methods used for sales administration. This may be organised by your employer or by an outside training company. It’s likely that some role-play exercises will be involved in this type of training. Very small companies may offer little or no training beyond some basic instruction.

A wide range of sales and marketing courses are available, such as those offered by the Institute of Sales Management (ISM)

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