Showpad Introduces Unified Sales Enablement Platform, Combining Sales Content Delivery with Training and Coaching in a Single User Experience
All-in-one platform will help turn mid performers into top sales reps
London, UK (Embargo, Tuesday March 19, 2019 1300 GMT) – Global sales enablement leader Showpad today launched the Showpad Sales Enablement Platform, which unifies sales content, training and coaching into a single, powerful platform designed for the modern seller. With the launch of this platform, Showpad combines interactive selling experiences with industry-leading sales training and coaching to empower the modern seller to engage with buyers as a trusted advisor and improve sales effectiveness.
Through its unified user experience and admin capabilities, the comprehensive platform provides greater convenience and faster time to value than the competition. With Showpad, sales and marketing teams only have to purchase and implement one platform, instead of multiple solutions, for their content and coaching needs.
“With the Showpad Sales Enablement platform, we’re giving our customers a competitive edge by making it easier for sales leadership to turn more sales mid-performers into top performers,” said Pieterjan Bouten, CEO of Showpad. “Today’s buyers demand valuable content, engaging digital experiences, and knowledgeable salespeople. With this platform, we’ve become the single partner enterprises need to drive true sales enablement within their organization.”
The Showpad platform fully integrates the company’s $50 million acquisition of LearnCore only nine months after purchase. Showpad will continue to quickly give innovation back to its users. Showpad believes this commitment to long-term innovation has been validated by The Forrester Wave™: Sales Enablement Automation Wave, Q3 2018, which gave Showpad a 5 out of 5 rating in the product roadmap and user interface criteria.
“Showpad has a truly unique and inspiring vision for the future of sales enablement,” said Michael Hoy, director of sales excellence at Pendo. “We’ve long understood the value of sales coaching and sales content – and bringing these together into a single, easy-to-use platform is an incredible feat that will drive greater effectiveness for our sales team. With Showpad, we can reduce the number of tools our reps need to use, while equipping them with the knowledge and content to increase their efficiency and effectiveness.”
The platform provides the following key features:
- Unified seller experience: With Showpad’s unified interface, sales teams can access relevant content, training and coaching materials in one place, reducing the amount of tools sellers need to learn and use.
- Unified administration: With one platform, admins no longer have to maintain content and users across multiple locations. Admins can upload content for sellers to use both with customers and in training to ensure consistency.
- LearnCore becomes Showpad Coach: As part of this release, LearnCore’s leading training and coaching software relaunches as Showpad Coach, featuring a new user experience and additional features specifically designed for sales managers.
- Sales Manager Hub: With its manager hub, Showpad Coach empowers sales managers to deliver exceptional levels of training to their sales team at scale, while still leaving time to do their day jobs.
“With the sales manager in mind, Showpad Coach is empowering one of the least supported but most important members of the sales team. Our platform streamlines training and coaching, allowing managers to create top performing sales reps while still leaving time to close deals,” says Louis Jonckheere, Chief Product Officer of Showpad. “Training, coaching, and content are important pieces of a holistic sales enablement strategy. We’re excited to launch these new features and continue delivering innovation for our customers.”
Showpad, the global leader in sales enablement, empowers sales and marketing teams to deliver better buyer experiences. The Showpad Sales Enablement Platform unifies sales content management with training and coaching in a single user experience that enables sellers to engage in an advisory role with buyers. The most comprehensive data on successful sales interactions powers Artificial Intelligence to recommend the right content and training for every opportunity. With the industry’s only Sales Manager Hub, Showpad empowers sales leaders to turn middle performers into top sellers.
Showpad services more than 1,200 customers across the globe including Johnson & Johnson, BASF, GE Healthcare, Fujifilm, Bridgestone, Dow and Honeywell. Founded in 2011, the company has headquarters in Ghent and Chicago with offices in Brussels, London, Munich, Wroclaw, San Francisco, and Portland. To learn more about Showpad, visit www.showpad.com or follow Showpad on Twitter and Linkedin.
Authored and contributed by: Stuart Small, UK managing director, Showpad