Roger Bradburn, Chief Operating Officer and Director, Institute of Sales Management (ISM) added, “Skynamo’s report shines an important spotlight on the real day-to-day challenges experienced by UK salespeople and the lack of resources they have to succeed in what is a very demanding and underappreciated role.

Read the full article here: https://martechseries.com/analytics/study-uk-field-sales-reps-spending-just-27-time-actually-selling/