When we think of innovation, we naturally think of headline-grabbers like Elon Musk, Mark Zuckerberg, Jeff Bezos and co. Whether it’s building colonies on Mars or inadvertently disrupting democracy, these innovation celebrities get a disproportionate amount of the limelight. Sadly, this skews the perception of how meaningful innovation actually works. Because disruption tends to happen in a much more subtle, nuanced and intelligent way than people think. It’s rarely a result of a mad idea from a lone maverick and nearly always the result of thousands of micro decisions that have had a compounding effect.
Unfortunately, we meet tonnes of would-be entrepreneurs that obsess about their USP and focus so hard on being the next big thing that they quickly lose sight of the customers and the work in front of them.
Authored and contributed by: Huddle London