For the first time ever, the 2019 Simon-Kucher & Partners Pricing Forum expanded to two days, welcoming a record 220 senior delegates to a packed event. The event boasted over a dozen external speakers from cutting-edge industry leaders including DAZN, Big Bus Tours, Livingbridge, the Financial Times and many more. Through various presentations, panel debates, case study sessions and roundtable discussions, the 23rd and 24th May 2019 was an opportunity to learn how to grow through the Topline.

Opening with Mark Billige’s plenary speech, ‘The Economics of Topline Driven Growth’, the Pricing Forum focused on how to use the price lever to increase profitability across industries. Mark led the way by explaining how pricing, marketing, sales and digital strategies allow us to subvert traditional economics to achieve growth and customer satisfaction.

Our Strategy & Leadership plenary panel featured James Brown alongside Alexis Prenn, CEO of Receipt Bank and Stephen Haworth, CEO of EVO Group. Together they discussed the importance of C-suite involvement in pricing decision-making, from the first days of starting a business to navigating the landscape of large and mature organisations.

Delegates then broke into designated streams where they engaged with industry experts from the world of sports, finance, media, technology, travel and tourism, as they shared their challenges when it came to delivering a sustainable and forward-looking pricing strategy by identifying opportunities and avoiding pitfalls in both traditional and emerging markets.

A particular highlight of the day was our keynote speaker, the Rt. Hon. Kenneth Clarke, who regaled the audience with his take on the causes and effects of Brexit, the UK’s current political turmoil and the wider global environment. He emphasised the importance of compromise and consistency, as well as exploring how to build the bridges needed for the UK to progress to the next phase of its relationship with Europe and the wider world. Mr. Clarke concluded by discussing a range of topics including the implications of fake news, the impact of a Johnson premiership and why certain industry leaders promoted Brexit.

Day One concluded with an interactive discussion between our Global Head of Digitalisation, Marc Huijbregts, as well as Silicon Valley experts, Madhavan Ramanujam, Eddie Hartman and Dimitris Hiotis. Together they shared their experiences working with unicorns and how using the wealth of data available to these businesses is the key to building strong and sustained growth.

Day Two opened with Xi Bing Ang and Rory Sweeney taking delegates through the Foundations of Pricing, providing a comprehensive overview of how to manage and develop pricing strategies that pay off for the company and the customer. Covering both the theory and practical aspects of Simon-Kucher’s unique insights, delegates were given a crash-course in how these could be applied across industries.

Our roundtable discussions gave attendees the opportunity to intimately use the insights from the rest of the event as well as their own experience to learn more about the opportunities in their own and other markets. Attendees were able to exchange their ideas and learn about other’s pricing journeys in this crucial aspect of business regarding a range of topics including everything from packaging and bundling, to AI and dynamic pricing.

With the chance to learn from leading industry figures and exchange knowledge and ideas with their peers and our experts, our Pricing Forum delegates learned the tools and strategies for growing profits and adding value in a rapidly changing world.

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